What all can make Camtasia more attractive. If you can add;
1. More animation options for text as it has only fade in and fade out.
2. Option to pause the video any time between the callout.
3. Option for the end user to play a video without pauses.
4. Options for the creator to change time / type / remove / add transaction at each split in one go in a project. As today if there are 60 transactions in a video and creator want to change their time after creation, he has to work on each transaction individually. This takes lot of time.
5. Your free style shapes are attractive only some more flexibility is required to work on them. e.g. we an only streach the arrow. Please add option to bend it, adjustment of size of edges in the shape.
6. Add the professional version of free style shapes.
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I'm not sure I completely understand all six of these, but I can say this regarding the recently released Camtasia Studio 8:
1. You can now add animations to any visual media; any combination of moves, scaling, rotation, and opacity (fade in and fade out).
4. Transitions have been completely re-implemented to be more dynamic and easier to work with. Adding transitions between each clip now takes just a few mouse clicks: http://screencast.com/t/xzIKNm3wyt