You should offer a TechSmith affiliate program

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  • Updated 5 years ago
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I've been mulling this over for months now.

So we all know that TechSmith has some absolutely amazing products out on the market. We all know how well we've been helped out by TechSmith. So what if TechSmith could help us help others?

Each TechSmith user should be given an affiliate link that we can share with others. Maybe the company could even create badges that we could share on our blogs, Facebook pages, forum taglines, etc.

For every successful referral we send to TechSmith we would gain points that could be traded in for different rewards. (e.g. a TechSmith t-shirt, discounts on our subscriptions to Jing, etc.)

Current users would have a dual incentive to share:

1. Because we love using great products like the ones that Techsmith offers and therefore we'd love to tell our friends about them.
2. Users would have a financial/reward incentive to spread Jing. Plus, we'd have bragging rights. ;)

I'm positive that TechSmith would benefit greatly from such grass-root marketing. I mean, why wouldn't they want more customers, users, and mind-share?

Overall, it's a win-win situation. What are the odds that this could be a reality?
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Paul Hastings

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  • exuberant!

Posted 9 years ago

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Jerry

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I have to agree I thought there used to be a partner program/ affiliate program but I can't find any links hellllllp :) hey also how do i get the little How do i feel plugin for my blogs neeeet :)
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Daniel Foster, Snagit strategy lead

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Our reseller (partner) site is here: http://www.techsmith.com/partners but we don't have an affiliate program and haven't in recent years.

The mood widget is built into Get Satisfaction, the web app powering this community site. But I bet someone out there offers something similar for blog comments.
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pgcampbell

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Oh, that's interesting.  I did sell Camtasia to a friend from an Amazon link I understood to be tagged to me for affiliate income.  It was purchased in October and I couldn't figure out why I wasn't seeing a deposit.  I came here to ask about that!  I guess there is none to expect!
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Brent Beckman, Business Development

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Any issues with Amazon's affiliate program would need to be taken up with them.  We were simply recommending them as an alternative until our official Affiliate Program was in place.  As of early last year, we now have an official TechSmith affiliate program available through oND.  For more information, please visit the link below:

http://www.techsmith.com/partners-affiliates.html
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Daniel Foster, Snagit strategy lead

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We've talked about and even researched opportunities for a TechSmith affiliate program a few times, but haven't pulled the trigger on it. I'm intrigued by your idea of offering points/rewards as incentive. Do you think that would be enough or would people want cash instead?

I also wonder whether offering incentives for word of mouth referrals would tend to taint things. I see a lot of people recommending our products to their peers and social networks, adding "I don't get anything from TechSmith for saying this..." as a way to show the authenticity of their recommendation. What happens when you start messing with that dynamic?
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Paul Hastings

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That's a good question. Even without a cash layout, simply keeping a scoreboard would provide plenty of incentive. One example is Firefox and its grass-roots site: http://spreadfirefox.com

People create profiles, and receive embed code for banners, badges, etc. that they can embed on their blogs and online profiles. Each badge/banner has their own unique affiliate code which keeps track of the number of downloads they've instigated.

It's a cool way of keeping tracking of how many people you've helped out in the world. I know for me that it gives me a tinge of pride to know that I've helped people upgrade to a better browser. Here's my profile: https://www.spreadfirefox.com/user/28...

My hunch is that most TechSmith users are on the higher end of the "tech-savvy scale". After all, they're using TechSmith products, right? I think they would jump at an opportunity like this. It'd be a way for them to substantiate all the times they've referred people to TechSmith products.

For me, the more people who use TechSmith products the better, because more updates will be made, more features released, more ideas submitted. In the end everyone wins.

A cash-layout might be cheesy and potentially could disrupt the dynamic, but maybe a free t-shirt or coffee mug for the top-generating affiliate? Rewards aside, I'm positive that a points-only system would not carry any stigma.
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Ricc Babbitt

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see my post below for a non-cash affiliate style, customer loyalty / incentive program
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Jerry Bishop

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NEED BETTER PRODUCTS FOR THE AFFILIATE
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hilgard muller

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what a pity just made a tutorial video for my website development site talking about jing and no affiliate link, must i now found an alternative program to promote because they offer affiliate payments???
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David M. Converse

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I'm not an attorney and don't fully understand the legal reasoning, but I know that some large retailers like Amazon have scaled back their affiliate programs due to tax issues and in some states, you cannot sign up to offer affiliate links.

http://www.techdirt.com/articles/2010...
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Chris Fossenier

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Eventually everyone on the planet will be fine with affiliate programs. It is that stigma that people have of the "used car salesman". However, many people have a good friend that they always go to for a car or to buy a house......those people get paid for the referral.

Also, people are getting more savvy on the Internet and if they really want to bypass an affiliate link...they can do it.

I have always thought that companies/people who are worried about stigma should create a product icon that has "AFFILIATE LINK" or something like that in the icon.

Or how about this...I have no idea why companies are not doing this....In an affiliate program, the affiliate gets some cashback, the company sells the product for the same price....the consumer (we are just talking about people who cannot wrap their minds around the value of a referral) gets nothing. End result, they feel "ripped off". Why not set it up so that if someone buys something through an affiliate link, the affiliate points are split. The affiliate gets 5 cents and the customer gets 5 cents off. Win-win.

I still cannot get over how many people have a problem with affiliate programs. When I buy something, I look for an affiliate link to click on if there is someone who gave me a good review, made a YouTube video etc....

P.S. Use SnagIt to put the text "You can add later" on the image to prep the user for the post login dealio.
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John Veit

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Thanks for all of the input.....for the time being, we have decided to steer folks to existing affiliate programs such as Amazon.com and others that are out there. Since those programs are already created and operational, we believe that they can fulfill the majority of an affiliate's requirements. We will certainly be watching to see how it goes and the chatter associated with these programs.
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Cleia Bravim

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Hi Paul,
I was also interested in a affiliate program with Jing. I use it and recommend it to my readers. I teach people in Portuguese how to set up blogs, buy domains, use WordPress, etc, etc.... and they want to know how I make these cool videos.
But before I let them know I wanted to set up a link with TechSmith that tracked it back to me in case they upgraded.
I don't see anything wrong with recommending a product you use and maybe down the road get a reward (cash).
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Cleia Bravim

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By the way....
How can I help with the Portuguese version of Jing?
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Thomas Dye

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What's AH Matter You Guy's, We would like an Affiliate Program For all your
Great Recording Softwares They are the Best! No Doubt, I own Camtasia + Snagit and I use jing all the time,These products are all AWESOME< THomas Dye Product Owner !!!
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mikedemko

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not offering an Affiliate program seems ridiculous.
I have been recommending Jing, now I'll consider recommending one of 25 others.

http://designbeep.com/2010/06/17/20-f...

Why not get INCREMENTAL sales from your existing customer bases' recommendations? seems narrow minded to me.
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Joseph Bison

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i couldn't agree more an affiliate program would be so much better, but the one thing I do have to say is that all the Tech smith products are just quite simply excellent.

They pretty much sell themselves but the potential to get a higher demand for your products would be to include an affiliate program.

Lets look at it like this if someone recommends your product as a trial for example you get there name and email and you are then able to re-market the customer with products and upgrades that they may buy in the future.

With amazon you either buy it or you don't, its a digital product an affiliate scheme would only enhance your customer base.

Its 2011 this should be implemented with affiliate networks such as commission junction, Linkshare or Sharesale.

Any how your products are great and long may it continue.

Regards Joseph Bison
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Paul Hastings

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I see that this topic has been listed as "implemented": http://screencast.com/t/uUYlrjpObE

Awesome!

So how do we sign up for the affiliate program?
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Kelly Mullins, TechSmith Employee & Helper

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Hi,
I'm sorry for the confusion.

Currently we only have the affiliate program through Amazon.com.
Since that program is already created and operational, we believe this fulfills the majority of an affiliate's requirements.

However, we are watching to see how this program goes and watching topics like this to see how much interest there is in an actual TechSmith Affiliate Program.

If others are interested in something like this, I encourage you to "LIKE" this idea so it shows people have interest.

I have changed this topic to "Under Consideration".

Thanks and sorry again about any confusion there may have been on this topic.

Kelly
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Ricc Babbitt

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see my post below for a non-cash affiliate style, customer loyalty / incentive program
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Dave Fighting Tiger Jackson

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I couldn't find anything specific for TechSmith through Amazon.

I did find good references TechSmith may want to review about affiliate programs. They are listed at http://amzn.to/15PTi5h
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dean collins

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i think this would be a good idea as well.
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Svetlana

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Hello, my name is Svetlana. I live in Ukraine. In his own blog put a link to your official website of the program. People have already bought through my blog to your site to the program. Tell me, do you have an affiliate program? I would like to receive a commission for the sale of my blog, if so stipulated. Thank you in advance for your reply.

This reply was created from a merged topic originally titled
Tell me, do you have an affiliate program?.
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DudeMan

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I'm definitely interested in becoming an affiliate, that's how I found this post. Specifically, I would like to promote Camtasia Studio since it's such a great program.
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bartlady

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Setting up a refferal program

This reply was created from a merged topic originally titled
Referral program.
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djsobanjo

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I came here specifically because I've used Camtasia for a training program and now want to recommend it to my students.

I feel pretty disappointed there's no affiliate link.

I'm actually surprised, I was almost 100% certain there would be one.

At the moment your products don't have much competition and I use Snagit and Camtasia, however when the competition comes along, if they were as good as you and they had a referal program, I would recommend them.

Now though, I am going to go ahead and recommend you to my students anyway because I believe they deserve the best but I really think it's high time you considered an affiliate program.

Thanks.
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Dave Fighting Tiger Jackson

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that isn't loyalty, but mercenary behavior.
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kurrykid, Champion

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If Amazon is where we go for the affiliate program you've put in place, can you please update it with the current version of Snagit. Right now, version 11 isn't available and version 10 is 20% more than just buying it directly from Techsmith.

Thanks.
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Brent Beckman, Business Development

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I apologize for this inconvenience. Our updated product information was sent over to Amazon for the new release, but they have yet to update their website. I'm working with them as we speak to get this done.

-Brent
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Brent Beckman, Business Development

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Just a quick update. Our products are back and available on Amazon.com. We are also still exploring starting our own affiliate program, and will keep you posted as that progresses. Thanks!

-Brent
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Michael Lim

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hi

how to download the free latest version for Jing in 2015. I am very worried about the virus option side.  Is it possible to send me the link for me to download and a million thanks to you. Yes, your Jing prog is awesome.

Michael
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Fred Grover, Champion

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Michael I am not sure if this is what you are looking for or not but here is the direct download for Jing Trial. If you have your registration information it should work.

https://www.techsmith.com/jing.html

Let us know if that is what you wanted or not and thanks for posting. Have a great day/night.
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Fred Grover, Champion

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Michael did you get Jing downloaded and Installed alright ? Let us know and thanks.
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Ricc Babbitt

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Here's a twist to this idea.. An affiliate style customer loyalty / incentive program offered to those of us who already purchased a licensed copy of a product. Let's call it "TechBucks", if you will. For their initial purchase of a TechSmith product, a customer will get a certain amount of TechBucks based on the price of the product purchased. This can be traded in for a 10% off coupon code on another TechSmith product or upgrade. Affiliate links can be used to get more TechBucks. If my friend buys a TechSmith product thru my affiliate link, I get more TechBucks. With more TechBucks, I can trade them in for a better coupon codes or a free product or upgrade.

One of the downsides of traditional affiliate programs is that people recommend stuff that pays them more money. With the idea that I propose here, however, the motivation is purely because your customer sees the value of the product and wants another TechSmith product or upgrade. Plus it gives your current customers that already like your products a "push" to put a good word out there for a product they already like.

You could even set it up so that your customer can only publish affiliate links for products they already own. Here are some use cases with suggested numbers:

Use Case 1: Johnny has been using Snagit 9 for a while and really likes it. As a current customer, Jonny already has enough TechBucks that can be traded in for a 10% off coupon, but he learns that he can earn more TechBucks if people purchase the product thru his affiliate link. By just referring just one friend, Johnny earns enough TechBucks to get 20% off his upgrade. He does this easily and purchases his upgrade for $20 ($25 - %20)

Use Case 2: Bob publishes a technical blog and uses Snagit to create the screen captures for his articles. Bob wants to start publishing video recordings for his How-To articles, but can’t justify spending $300 for Camtasia Studio. He learns that by referring enough people to purchase the current product he owns, Snagit, he can earn enough TechBucks to get a free copy of Camtasia Studio. Bob places an affiliate link saying, “Screenshots made with Snagit” on his blog. He eventually refers 100 sales for Snagit, generating $5000 for TechSmith and earning himself enough TechBucks to cash in for a free copy of Camtasia Studio. This also unlocks the Camtasia Studio affiliate link which allows Bob to earn more TechBucks per sale. Now Bob is proud to add a “Videos made with Camtasia Studio” badge on his website, and with the sales he generates for TechSmith, Bob is always able to have the latest TechSmith Product, which make his blog look good, and makes the TechSmith products look even better.

Added benefits of a progam like this is that with properly formed links, TechSmith enjoys the added SEO value for the keywords they are targeting. Furthermore, since this the incentive isn't cash, TechSmith will get quality links from people who really use and like their products.
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Richie Hudson

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"Bump" for the affiliate program :)
I run an Internet Marketing, SEO and Web Design site (www.thedesignguys.co.uk) and I happily promote other people's products to my loyal and wide readership.
I am currently putting the finishing touches to a new product (in which I use Camtasia) and would love to send you guys some business!
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Bishop James I Feel God Brown

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"Double Bump" for the affiliate program :)

I teach pastors, church leaders and entrepreneurs how to use the internet for training their people, evangelizing, and marketing. I happily promote other people's products to my loyal and wide readership. I am always using screen captures and would love to get a little financial love for loyalty recommendations.

How about it? I would love to send you guys some business! Esp with v8!

In Him,
JMb <><
Bishop James I Feel God Brown
http://ifeelgod.org
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Lisa Irby

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I also think Techsmith is missing out on a tremendous opp without having a traditional affiliate program. Heck you can even have CJ or Linkshare manage it for you. I could do so much business for you as people are always asking me what program I use. I'd promote you even more if there was an affiliate incentive. You're leaving so much money on the table.
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Joseph Bison

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Hi Lisa I completely agree but i feel this is done on purpose as they know there product is of top quality and am pretty sure they must have an excellent conversion rate.

Do you remember Market Samurai when it first came out they built an amazing tool that pretty much generated a huge buzz that did not have an affiliate program for at least over a year or so.

Remember Lisa you had Ed Dales 30 day challenge promoting Market Samurai, people will then share the buzz with one another, we all would of liked to have cashed in on the buzz, the buzz then dies then they opened it up to affiliates to the regenerate the buzz, great marketing I think they must of saved a lot of money on paying out to affiliates and my guess its the same thing with Camtasia, you recommend Camtasia studio 8 and give the user a link to amazon they are more likely to do there research and go directly to the website and download the free trial bypassing Amazon.

These guys are not stupid there not going to produce an affiliate program and to be honest why would they there whole set up is perfect and what makes it better for tech smith is that they truly have a great product so please tech smith do not tease us with the idea of that this is something in the pipeline (seems like this pipe has no end).

http://www.jbnvideomarketing.com
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John

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I could not agree more. I steer everyone to my affiliate link with screenflow. I won't even mention camtasia since they can't even take the time to help me out.
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Gary Smith

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By not having an affiliate program Techsmith are missing out on a very large segment of the market - bloggers. Most bloggers have ads in their sidebar and many are very successful. No-one is going to go rip an image from Techsmith or Amazon and add the link which only takes the buyer to the boxed version where they have to buy from a third party supplier anyway.

A lot of people like to buy downloadable software online direct from the manufacturer. Please Techsmith, get some professional marketing advice on this - I'm sure there is a substantial additional income stream just waiting for you to take advantage of.
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Lisa Irby

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Agree Gary! They would make sooooooooooooo much more money. Look at all the people who use them for YouTube videos. I would promote them so much more harder if they had an affiliate program.
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James King

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I too came here looking for an affiliate link for Camtasia. In this day and age, it is INSANE for you guys not to offer your own affiliate program. I've been wanted to promote Camtasia for a few years.

You guys are leaving some serious cash on the table. At least test out the concept and see how it works.
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Phil

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The readers of my online news source (imnewswatch.com) are all internet marketers and are all candidates for Techsmith tools to create videos to sell their products. This thread is at the top of Google's results for +Camtasia +affiliate, so I came here hoping to sign up.

I believe it would be a good business move if Techsmith instituted an affiliate program. As an earlier commenter said, Commission Junction and other affiliate program management systems can make this easy and quick to set up.
Phil C
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Mario Soto Jr

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I would think by now they would have at least referral program in place, I don't know how many times people have asked me what I use for my videos and they get a nice word of mouth.

But honestly they won't make one because they know we'll refer them anyway. But lately I have been pointing people to screen flow for all mac users why? because It's a good program and I get an incentive of making commissions.

I mean really even 10% commission or a tiered type which can be done easily on commission junction it can be so quickly.

If there was a commission base then I would just send all my traffic here.

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