Camtasia Assets subscription versus individual purchases

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I'd like to suggest an alternative way for Camtasia owners such as myself to purchase assets. While other folk undoubtedly require a wide variety of videos, music, images, sound effects, etc., I have a very limited need.  I've reviewed the assets library and there isn't much I need from it even among the free samples.  But that doesn't mean I have no need.

I would like to purchase the occasional sound effect or image from TechSmith, but cannot justify the cost of a subscription.

So, what if there was an alternate purchase plan such as pay-per-asset, or packages of ten assets, etc.?

This would be a far better business model for my company.  What do others think?
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kmurdock

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  • confident

Posted 1 year ago

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steve

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A great idea! I agree.
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Ken Whitaker

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I haven't looked at the assets library but I find it tough to find decent quality assets from other sources but for music, sound effects, backgrounds there are several cost-effective options available. Just Google search for those that offer per-download pricing. From experience, I have seen mixed quality from those services and although I'm not fond of subscriptions, I've signed up for Snagit and Camtasia. I'm glad I did. I will probably do the same for assets. There is a cost of doing business and my hunch is that the $199/yr price will be all TechSmith will want to work with. Keeps it simple for everyone. So that goes to $17/mo for unlimited access. I figure that if I make at least 3-5 video shorts per year I have justified the cost. I might also come back to Screencast.com and subscribe.
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Mal Reynolds

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I've voted for it.


I'm not sure how successful this will be, though, and not necessarily because of quality.

It's cheaper than many stock sites (istock, shutterstock, the utterly outrageous prices of Getty, etc), but it's also a much more limited selection.

The quality is very variable.

- I've never liked the 60's psychedelic big chunky block of the intros, and would be embarrassed to use most of them for a corporate presentation. That hasn't changed.

- A lot of the motion backgrounds are really, REALLY nicely done.

- The lower thirds... not quite as eye searing as the intros, but I don't really care for any of them.

- The footage - again, there's some really high quality work there.

- The effects are probably the most variable of all, and there aren't many of them. And I doubt that anyone would miss the diagonal stripes ones if they were gone.

- Outros? See Intros above.

- Photos? Again variable but there is some excellent work in there.

- Icons? Less so. Very limited in range and mostly too cartoon-ey in appearance to be taken seriously in my view.

- Music and loops? Not traditionally the Camtasia library's strong suit but the quality ratio has shot way up with this lot, I think.

- Also there seems to be a very good range of sound effects, actually better than many stock sites I've encountered.

Where they do have a couple of problems is:
(a) The range; they are claiming half a million assets whereas the "big hitter" stock sites will run to millions (although I note that some of these assets are in fact sourced from other stock sites); and
(b) How easy (or not) it'll be to find the asset that you want.

But then, anyone who has searched sites like Shutterstock or iStock or Getty knows how hard it is to find stock there as well, especially music which for some unknown reason is woefully limited in terms of search engines.

What's good about it is that if you sign up for a year you can continue to use the assets that you have; per the licence agreement:

Upon termination of these Terms, you may continue to use the Assets you have downloaded as part of your subscription, subject to your compliance with these Terms and specifically in compliance with the restrictions set forth herein. TechSmith does not guarantee access to any downloaded Assets post-termination and is not obligated to provide replacement Assets if such downloaded Assets are subsequently lost, deleted or otherwise no longer available.

I can't see myself needing 200 bucks worth of assets each year, but a subset of them may be worth that on a one-off basis. It would just make it easier if you could just buy the ones that you want, either individually or in packages.
(Edited)
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Joe Morgan

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It looks to me like all the premium assets come from Storyblocks.
Storyblocks offers monthly subscriptions with unlimited downloads, restricted downloads, and/or yearly subscriptions on just videos, images or audio. It could cost a lot more to go that route.However, if you dedicated a month to downloading what you want, you might get all you need to carry you through for a while?
I don't see why Camtasia shouldn't offer something similar. Unless it's a restriction from Storyblocks?

 
(Edited)
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Ken Whitaker

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This is good information about Storyblocks.
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Ken Whitaker

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I thought storybooks was a better deal and after looking at the plans it appears that stills (images), videos, and audio all have separate subscriptions. I'm thinking Camtasia Assets is a pretty good deal after all. I do like the UI front-end. Does anybody know why it is called Camtasia Assets? (The license agreement is no fun to read, BTW.) I'm assuming there are no restrictions to using downloads with other apps outside of Camtasia.
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Ken Whitaker

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Regarding comments of purchasing single assets or subscriptions, this reminds me of when Office or Adobe CC went to subscription. Most of us fought that change but in the end, as long as the vendor supplies all sorts of additional value, it is nice to not have to deal with tracking individual block units that have expiration dates on them (like 123RF).
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Mal Reynolds

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It doesn't remind me of that at all. I don't have any issue with libraries having a subscription model, though I'd never licence content which had an expiry date. That's just ridiculous. (And in fairness to 123RF, their standard licences do seem to be perpetual.)
But I was and remain completely opposed to subscription software, a.k.a. "Our hand in your pocket for life". If people lose their jobs, if they retire, if they otherwise have something that cuts their income, then with retail software they bear no additional cost. The cost was sunk back when they bought the thing, back when they could afford it. And though I don't praise Microsoft for much these days, I do for continuing to sell retail packs as an alternative to Office 365, though at least Office 365 is reasonably priced.
Creative Cloud isn't and I have nothing but loathing for the way Adobe pushed us down that path and has continued to jack prices up, along with now pulling sales of CS6. (I would have still been using CS5 save for the fact that Bridge CS5 did not support the raw format of my camera.) I won't cut off my nose to spite my face by dumping them because the software still is the best on the market, but if there were retail alternatives to the software that I use which had the same build quality (not that Bridge is anything special, and Actions are a disgusting exercise in box checking but at least they exist), I'd dump Adobe in a heartbeat. I feel absolutely no loyalty whatsoever to Adobe, and 95% of that lack of loyalty comes back to the subscription model. Back in the CS days I didn't buy every CS release because quite frankly I don't NEED every new innovation that they come up with, and still don't, so the "but you always get the latest features!" argument in Creative Cloud does not wash. At all.

I know that the idea of going the subscription route has fluttered through Techsmith's mind from time to time too, but if they ever do it, I'm gone.

An asset library is a completely different kettle of fish. People don't NEED to have asset libraries to do a lot of what they need to do, but they're a convenience while people can afford them. If they can't, they can still carry on with their work or creative process or whatever they need to do. They can't if their access to software is pulled. I have always loathed subscription models for software, and will continue to do so in perpetuity.
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Joe Morgan

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No, Storyblocks is a terrible deal by comparison if you want to have constant access  to content.That's why I mentioned it could cost a lot more. If you use a lot of that type of content. And work with ever changing subject matter.It's impossible to know what to download until you need it.
So TechSmiths plan can be a good fit for many people. I wasn't knocking the plan, I was simply pointing out that the exact same content is offered with different plans.
So I felt TechSmith could charge more for limited plans. Unless constrained by Storyblocks. Although I didn't spell all that out.I thought it was inferred.Sorry for my lack of candor. 
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Mal Reynolds

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The other thing is that not everything is coming out of Storyblocks; Camtasia's library is a blended one. I found some assets from it on Shutterstock (notably some of the music pieces) but not Storyblocks. The key point there is that the Camtasia subscription isn't simply an alternative to a subscription to Storyblocks; you get a different selection of assets from the former because they are from more than one source.
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Paul Middlin, Employee

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To answer Ken's question, you may use the assets with other products. The name comes from the fact that we're doing our best to provide Camtasia 2018 users with assets they need, and are not focused on other products. So, as we create and source new content, that's what we're looking for.

Also, somebody asked about using the content- it doesn't expire. That is, you may use the assets that you've downloaded in your projects even after your subscription expires, however you won't be able to re-download those assets (the ones you already have downloaded) if your subscription lapses.
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Ken Whitaker

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Makes sense. You all may want to jazz up the Assets home page with a little bit more about this rather than force users to read the fine print:

- Use it on all of your projects (not just Camtasia)- By a simplified subscription model, "we can offer you more assets from more sources than any other stock service bureau ..."

- Little Known Facts About our license agreement:    - blah blah blah    - blah blah blah    (if your marketing folks look at StoryBlocks web page for ideas)
I am glad I licensed Camtasia Assets, btw. I think everyone should.
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Paul Middlin, Employee

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Thanks Ken!
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SharynM

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yes, let us purchase individual assets also.
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agillette

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Agreed - I downloaded all the free assets but would like the option to purchase a single file of any format, as needed.