This is NOT a technical question. :-)
Here’s our situation. . . . We’re a software development shop and are constantly creating short video tutorials on our product features. Although we do see and hear a good amount of positive anecdotal feedback, the powers that be would love to see some cold hard stats. We’ve pretty unsuccessfully tried things like SurveyMonkey and inline questioning but it always seems like a swing and a miss.
How do you do it? We’d love to learn about what customers like and don’t like. Do the videos help with the users adoption of our products? What can we do to make our productions better? You know the normal things that will help you improve your productions.
I’d love to hear everyone’s thoughts on this topic and of course please share any links to resources you may have that have helped you.