How Much Are Those Fancy Features Worth?

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When asking for a new feature, I think it would be a good idea to include how much you would be willing to pay for the feature.

Camtasia has always been an affordable, (especially for educators) screen recording tool with quite nice editing capabilities. Best of all, Camtasia has historically been user-friendly enough for just about anyone to use.

Lately I am seeing quite a few requests for the bells and whistles available in high end, specialized (much more expensive with a very steep learning curve) video editing and effects software. I don't think Camtasia is intended to be a replacement for video editing software like Premiere Pro and Final Cut, or to create motion graphics and visual effects like After Effects. Those are totally different tools on very different platforms.

I also have CC 2017 (that includes Premiere and After Effects). The CC software all lacks screen recording capabilities. (You'll often find Adobe CC forums recommending Camtasia for screencasts)

I can't say enough how much I hope Camatasia continues on as the "anyone can" tool it has been for the almost 10 years I have been using it and recommending it to my colleagues in higher education. It fills a unique niche very nicely. I sincerely hope Tech Smith doesn't ever let Camtasia stray too far from those roots.
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Posted 3 years ago

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David D, Technical Product Manager - Camtasia

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@susannemistric thanks for the post. Staying user friendly for just about everyone is still a core to what Camtasia is about. We like to say a "video creation program for professionals that make video" vs "video creation tool for video professionals"
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wendy.hamilton, TechSmith CEO

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Thanks for this post, it's an interesting and useful conversation. 

A lot of customers on this forum take the time to be on this forum because they are power users, they may even be professional screencast producers.  Power users spend a lot of their time creating video and are often extremely familiar with third party products, more complex/expensive/feature-rich products.  And while we value the voice of our power users, we appreciate the recognition in this thread that our customer base as a whole tends to be more novice/casual than the customer base of certain competitors.  Many of our users may only create video a couple times a year, and while that video may be of high value to them it's still a small part of their overall day job.  They value a simpler learning curve and a single interface to accomplish the task.  It's a tough balance for product management who is trying to serve both audiences, but of course most software companies have this challenge to some extent.