Introducing TechSmith Audiate!

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  • Updated 1 month ago
  • (Edited)
TechSmith has a history of helping users transform traditionally written and in-person training content into compelling images and video. Now, we’re adding another capability to our content creation story: audio. Audiate is not just another multi-purpose audio editing tool, it is a specialized application designed to help users create amazing voiceover audio.

When we set out to create a solution for audio, we knew that part of any good video was audio the user can understand. Sounds simple, but not always easy. Imperfect recording environments, complicated software, and laptop microphones. We also didn’t want to sacrifice the Camtasia user experience by jamming an audio specific UI into a video editing app. That’s why Audiate is a standalone install; it’s the best way to deliver an approachable solution for audio, give space for our roadmap, and not risk bloating Camtasia.

Thanks to user research and beta feedback (thank you!), we’ve got a lot coming for Audiate. Effects to improve the quality of your recording, more editing control, and passing files back and forth with Camtasia are all on the way. Sooner than you may think as well. Since we’re a subscription product, we’ll be on a continuous release, meaning, as soon as we finish features, we’ll get them out to our users. All included in the subscription.

We’re looking forward to more of your feedback, and excited to get to work on more amazing capabilities for Audiate.

Thanks for your support!
     -The Audiate Team
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Robert R., Online Community Admin

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Posted 2 months ago

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annieorben

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This product seems very useful and quite innovative! I was ready to give it a try with the intention of purchasing a license. But at the $29 a month subscription only price point I was turned off. I perceive this as too expensive. I would be happier with a perpetual license and a maintenance plan like I purchased for Camtasia and Snagit.
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emiller

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annieorben,

I couldn't agree more.  I went to the site and checked out some of the videos and got really excited about this product and its capabilities.  But then I scrolled to the bottom of the page and saw the $30/month subscription and both my boss and I immediately dismissed it as an option for our company to use.  Being that we are also invested into Adobe CC adding another monthly subscription service just doesn't work with what we like to do budget wise.  A per license fee plus maintenance option would be a no brainer for us.  Hopefully, techsmith sees this feedback and can augment their pricing options for this product. 
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Robert R., Online Community Admin

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Hi annieorben!

Thanks for swinging by and providing your feedback! I'll be sure the Audiate team sees this. Have you considered giving Audiate's trial a go? If you're willing, I'd be curious to know what your thoughts are on the actual functionality of it, though by no means do you have to. More a general curiosity on my part with regard to user experiences with Audiate.

Thanks again for the feedback!

-Robert
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kdwalkerjr

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I'm not even going to 'give it a go' because I already know I'm not going to pay $30/month for an audio editor, so why waste the time? I too was excited about the features but based on previous experience with Camtasia, bells and whistles get hyped up and don't actually deliver.

Like was previously mentioned, I pay $30/month and get the entire Creative Cloud Suite so I think you guys have missed the price point here.
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paulwilliamengle

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On the whole, I'm inclined to agree with the reasoning, though I did want to ask: is that with an educator discount? I thought $52 per month (on an annual basis) got you the entire CC suite, and 72 per month got you month-to-month access. 
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kdwalkerjr

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You know, I was in their educator program back in 2015 but changed to a regular account as shown in this screenshot.

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paulwilliamengle

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No hate here, good sir. I'm glad you were able to keep your discount. But yeah, Audiate makes no sense whatsover in your use case. Especially if you know how to use Audition. 
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annieorben

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It would be beneficial for me to articulate my reasoning for my perspective. I am fundamentally opposed to renting software that I depend on for my day to day work. I don't believe it is in my best interest to create a workflow that will stop working if I can't pay rent this month. That's pretty much the jist of it. Camtasia and Snagit have a different licensing model so they work for me. But if that were to change to subscription only then I would stop doing business.

I do understand that Techsmith does have fixed expenses, and must be able to meet those expenses. So a subscription only model would be an attractive option for the business interests. I do sympathize with this situation but not to the point of putting myself at risk by introducing a lockout mechanism in a critical path. Especially given our current state of economy.
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paulwilliamengle

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I'm in a similar boat, or else I'd might have gone with Adobe at a different point in my career. 
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Robbie H

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I would start looking for a alternative.

The writing is on the wall.

Camtasia will be a SaaS in the near future.
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rg

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There are other editors which do not follow the subscription (SAAS) model.  If TechSmith goes into the subscription-only world, I will have to bid a sad farewell.
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rg

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$30/month would get me more from the company I hate, Adobe — and I don't subscribe to their software in part for that reason.

If you offer me a standalone product, I would seriously consider it.  I have been using Camtasia since at least version 3 (or earlier?).  I paid for updates through version 8.6 but have not upgraded since then due to concerns about lost/reduced features, stability, etc.  And I am deeply opposed to the SAAS approach to software.

I think the SAAS model is beneficial to companies, not to customers.  Please reconsider this plan.
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Ed Covney

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I bid $30/year.
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rg

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I see your $30 and raise you an additional $60 for a standalone product that requires no ongoing subscription.
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Ed Covney

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(pssst - I think we have it cornered. )
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cristi.cotovan

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Are there any plans for audio transcription in languages other than English? Perhaps an ability to upload or train the model in any language?
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Jake Pechtel, Strategy Lead - Camtasia

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Hi sorry I am late on responding to this. Yes, we do plan on adding languages, but are focused on getting off the ground with English only to start. Which languages would you like to see supported? 
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rolsenjr

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I love the concept and the delivery seems very nice. But, the cost is just not justifiable for me. I work independently and the SAAS world is leaving me stupified. I know you're proud of your software, I agree that it appears to be quite nice. I have to agree with all the sentiments above.

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kayakman, Champion

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Audiate greatly improves the process and workflow for adding captions to Camtasia projects, especially if you currently use Camtasia's speech-to-text to generate the initial caption script

Audiate's transcription is, in most cases, much more accurate than Camtasia's STT

Audiate also makes it quick and easy to define the specific transcript words to be included in each caption span

if you do a lot of captions in Camtasia ...

How To Use Audiate To Create Closed Captions For Camtasia Projects 2020-03-15
https://www.screencast.com/t/0GrhDPN7JE

note: tutorial may no reflect Audiate's release version UI?


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annieorben

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This is helpful in understanding the tool's workflow, speed, and accuracy. Thank you for sharing the screencast. I love the Kayak by the way! 
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Robbie H

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WOW...

People have been asking for...no check that...begging for better audio tools and options IN Camtasia for years and the solution is to pay $30.00 a month $360.00 a year for a program that just integrates with Camtasia.

What a spit in the face and blow below the belt.

Greed... Pure Greed


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kayakman, Champion

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Audiate is not just a program that integrates with Camtasia [it's not yet integrated with Camtasia]

It's actually a very good narrated audio editing tool, that supports inserting, moving, cutting, etc., directly in the audio file, while providing scripting that can make audio editing so much easier; you can view the edits in the script, or in a waveform display; works off new dictation, or imported WAV files; pause/restart all you want

I ran some A/B compares with Audacity [making voice-overs]; the Audiate UI was easier and more intuitive to work with

Forgetting the price/subscription model for the time being, perhaps try the 7 day trial and see for yourself?


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rg

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I don't know -- there's nothing that would persuade me to pay $360/year for this program.  I would download and install and play with the trial version if TechSmith offered the option of a single-payment (non-SAAS) purchase.
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Robbie H

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Forget the Pricing?

That's the whole point here. It doesn't matter how good Audiate is and trying it doesn't change the fact that nothing for the most part was added to Camtasia to edit or work with audio.

At $250.00 for Camtasia [and forget the maintenance option that has no bearing on this]
and to tell us to pay a ongoing cost of $360.00 a year to edit our audio is just wrong.


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Rick Stone

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I don't believe I've seen any changes in audio editing with Camtasia. What was posted seems to suggest that audio editing was removed and now TechSmith is goading users into additional expenses if they need or want to edit their audio. And I don't believe that's the case at all.

So they introduced a new product. If you like it and want to use it, TERRIFIC!

But from what I've seen here, nothing that has been done is forcing you do operate that way.
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Robbie H

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Where do you see any suggestion that audio editing was removed?

Audio editing was not improved IN Camtasia and that's the rub.

And really you throw the "if you don't like it don't use" out there?
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Rick Stone

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Where do I see the suggestion?

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paulwilliamengle

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I took from Robbie's post an inference that, after years of asking TechSmith for an audio solution, the fact that TechSmith launched a SaaS *before* re-tooling Camtasia's approach to audio was an implicit direction to its customer base to use Audiate. 

Audiate, just like every strategic decision TS has made, was a calculated move that will fare well - or it won't.  

And let's be clear -- the price tag *stings*. Quickly browsing the TS store, Audiate is the most expensive thing they're currently selling (caveat: if you buy it month to month.) So it's a bold choice, and there going to fans and those who are miffed. 

I'm happy for those who are excited - and let's be clear, I see those product being used for the following user types:
- someone who's brand spanking new to audio editing - seriously, the word processing UI is a really cool move.
- if you do a lot of unscripted narration and you need a way to provide closed captioning (think federal government contractor who has accessibility mandates0
- if you do a metric tonne scripted narration that you need to be transcribed. 
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cristi.cotovan

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Transcribing with 'Speech-to-Text' is still available in Camtasia 2020, under the 'Captions' menu, but it seems to be far inferior to what Audiate does. If they included Audiate as an optional extra for Camtasia OR made it part of the next version's upgrades, it would help justify the upgrade price.

But as it is now, I would only MAYBE consider paying for it if it supported other languages. For English there are plenty of transcribe tools out there.
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davemillman

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I've been waiting for months for a project to test with Descript.com. Audiate looks like competitive tech. It will be interesting to test them against each other.
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David Mbugua

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Descript crushes Audiate.
I've watched the Audiate demos and used Descript for 2 years.  Audiate has a long way to go. 
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Ed Covney

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Looks very interesting - thanks for the heads-up!
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paulwilliamengle

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Hi David, 

I do not doubt your assessment, given your experience using Descript and how new Audiate is; could I ask you to give specific benchmarks against which Descript comes out ahead? 

Can you give me a sense in what areas, if any, is Audiate pulls ahead or comes close to descript? 

I think it'd be helpful to have a sense of what are good items to be aware of when doing a cost/benefit analysis of Audiate, but also for those in need of transcription services that might evaluate these two products - side by side. 
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David Mbugua

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Hi Paul,

I'll be straight. Audiate doesn't come close to Descript at all. 
I'm not hating but even when Descript was released it did a better job than the demos I've seen.

Firstly, Audiate doesn't capitalize or punctuate the transcripts. Descript does that with ease and that's very important for any automatic transcript and captioning tool.

Secondly, the price. Descript costs $14/month (if you pay monthly) for a product that's been tested for more than 2 years by the public. Audiate on the other hand is still new and is a whopping $30/month. 

Techsmith knows why they priced Audiate at that price and they know their model but for a new product I'd throw in a referral program, a cheaper price to test the waters, etc.

Thirdly, Descript is not just an automatic transcription and captioning software, it's more. Podcasters and video editors enjoy working seamlessly in Descript.

You can record your podcast, edit and publish to Buzzsprout.  Multi-track recording included. 

Both Audiate and Descript follow the same script. Edit audio by editing text. 

Finally, the export options available in Descript. You'll love this.
You can export to Premiere Pro, Audition, Final Cut, Pro-tools, etc. 

As for the subtitles, this is my main focus, you have more control with the number of lines and characters per line to include.

That's just a few positives but check it out.

I don't mean that Audiate should be a copy and paste of Descript, but at least try and match what's available to justify the pricing based on what it can do. 

Oh... if I add Otter(dot)ai to the mix with their 600 free minutes per month, I'm not sure I'd purchase Audiate. 

I hope this gives a better comparison. 

Thanks! 
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Jake Pechtel, Strategy Lead - Camtasia

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Hi David - You gotta give us a little time :) I do think you'll see Audiate become its own product as we get to more of the roadmap and user feedback. The mechanics may be similar, but our thinking is much more video focused. 
(Edited)
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avdi

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Editing videos in Descript is already incredibly nice, so I'd curious what video-focused features you hope to add.
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Jake Pechtel, Strategy Lead - Camtasia

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Avdi - I'll be sacked if I get into specifics we haven't had a technical planning session for yet - BUT - I would envision those first steps being Camtasia focused. 

Let me flip the question to you and ask: what you'd like to see Audiate + Camtasia be capable of? 
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avdi

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I had a zoom with a few TechSmith engineers a while back (were you among them? Sorry, I can't remember) to talk about my needs as a pro screencaster.

Back then I said I was looking for a decent punch-and-roll audio recorder focused on video voiceover. I'm still looking. At least Audition finally added punch-and-roll in the last major revision.

Either VSTs or a really slick round-trip-through-3rd-party-editor feature are an absolute must. I'm gonna use VSTs on my recordings, the only question is whether you make it easy for me to use them or round-trip through another editor, or whether you make it tedious.

TBH, I think there's a huge hole in the market for a tool that gives novices a well-defined workflow for 1) planning their shots; 2) executing those shots one at a time as screen recordings, including a low-friction interface for re-takes; and 3) assembling, tweaking, and dubbing the good takes.
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ericlouk

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I agree that it's difficult to justify the ongoing price - would be a great bundle with Camtasia in some way IF it was a bit less expensive.  I might consider it as a $10/mo add-on.

Also, it would be a great move to include VST support to give seasoned audio producers a reason to look at Audiate.  It does have some clever tools that fit well into the Camtasia universe, but as a standalone it would be difficult to justify.
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Robert R., Online Community Admin

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Hi there!

Just wanted to pop in here and let you know that we are looking to implement VST effects, if you follow our thread on VST Effects you'll be updated when we have more information on the feature.
-Robert
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Rod Urand

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i have a couple of suggestions - is there a place to provide feedback/beta suggestions? A way to become a beta user?

  • exporting just a highlighted portion of the audio 
  • cut, copy, paste into other audiate projects
  • space bar to start and stop
These are just a few items that come to mind. Please let me know how I can contribute further. And regarding the price - lets not forget that transcription services are $1 or $2 a minute. A 30-minute recording pays for itself so quickly.
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annieorben

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I like the positivity! Are there people involved in these translations? In my mind helping to support someone's livelihood is a possible justification for the higher asking price.
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ericlouk

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I believe it's a form of speech-to-text.
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ericlouk

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Also, for a lot of folks who use a script as their transcription, you can simply load it and not need to pay for a service.
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annieorben

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Yeah, the screencast that Kayakman linked to was very helpful in getting a feel for the tool. It does seem to be a completely automated initial transcription, which is fine. I'm wondering what the typical STT error rate is and if there's a way to influence it?  
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Robert R., Online Community Admin

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Hi Rod!

This is exactly what we're looking for and would love to see more of! Whether it's the excellent idea for the spacebar (I live by utilizing the spacebar for start/stop of almost everything so I can sympathize!) or just some critical feedback with regard to features and functionality, we're looking for your thoughts and experiences!
Thanks again and feel free to post other feedback right in this thread.

-Robert
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kayakman, Champion

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I've worked with Audiate a lot; used imported wav files, many that came from Camtasia projects, worked with direct narration into Audiate

based on my experiences, transcription accuracy can vary greatly ...
.
if narrating into Audiate, with a noisy background ... it's not great

if narrating with a squeaky clean background, it's very good

if working with a narrated wav exported from Camtasia that has clean background, it's also very good

if working with a narrated system audio wav exported from Camtasia, like the audio from a captured evening news show, it's accuracy is usually excellent

a lot depends on your voice, and how well you speak, and how good your diction and word pronunciation is

highly recommend you give it a serious test drive 
(Edited)
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Joe Morgan

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I was horrified by the speech to text inaccuracy's demonstrated in  kayakmans video.

Are there any TechSmith in depth tutorials ?
A user guide I can view?
Whats the duration of the trial?

Regards,Joe
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kayakman, Champion

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the trial period is 7 days

exactly what "horrified" you?
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Robert R., Online Community Admin

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Hi Joe;

You can find out more information via our Audiate FAQ, which goes over some technical information on what happens with your audio. The trial, as seen here, is a 7-day trial. We do have a tutorial for users (it's relatively straightforward) which you can find here.
-Robert
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Joe Morgan

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Thanks Robert ,

The TechSmith video completely changed my outlook and understanding of the program.

kayakman, I think your video will scare customers off.

The audio you transcribed had a 40% or so inaccuracy rate. Thats not what I'm seeing in the Official video.
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Ed Covney

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Spot on Joe. It appears Audiate needs a young "crisp" voice for accuracy.  
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Joe Morgan

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The right mic coupled with enunciating your words goes a long way.
At least, thats my experience with Dragon Naturally Speaking.
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kayakman, Champion

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my video above was made very early in the Audiate beta; the narration was made when I was suffering from a bad case of laryngitis;  as mentioned in the post immediately preceding your "horrified" comment, bad audio yields not so great transcription accuracy; the video was created to give beta users an idea about how Audiate could be used to add captions in Camtasia; it was never intended to show off Audiate's transcription accuracy

I can't address the accuracy shown in the "official" video, but as I stated above, accuracy from Camtasia system audio wav's, even in the very early beta, was excellent

I'm sure the release version works better than the early beta that I tested

that's what trials are for
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paulwilliamengle

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Kayakman, would you be able/willing to do another test - either with the Audiate 7-day trial or  with the subscription? I'd be very curious to see if TS improved the transcription capability. My (limited and anecdotal) experience towards the tail-end of the beta was that it did a pretty decent job for me, with both extemporaneous and scripted speech. 

But I make it a point to speak pretty clearly, and I'm speaking into professional audio equipment. So while I imagine that a good microphone and clear enunciation does improve the quality of the transcription, I can tell you TS didn't develop this audio solution for people for radio announcers with pristine recording conditions. It was meant to help people in less-than-ideal. 
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paulwilliamengle

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Kayakman, would you be able/willing to do another test - either with the Audiate 7-day trial or  with the subscription? I'd be very curious to see if TS improved the transcription capability. My (limited and anecdotal) experience towards the tail-end of the beta was that it did a pretty decent job for me, with both extemporaneous and scripted speech. 

But I make it a point to speak pretty clearly, and I'm speaking into professional audio equipment. So while I imagine that a good microphone and clear enunciation does improve the quality of the transcription, I can tell you TS didn't develop this audio solution for people for radio announcers with pristine recording conditions. It was meant to help people in less-than-ideal. 
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cristi.cotovan

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It's not that bad, I've done a review and first look on Audiate a couple days ago and as you can see in my video, the accuracy was quite high - if only it supported other languages... sigh!

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kayakman, Champion

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very nice video ...
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kayakman, Champion

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paulwilliamengle

if I get access to the trial, I'll probably redo/update the captions video; now that I mostly have my voice back, I'd expect transcription accuracy to be much better


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kayakman, Champion

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paulwilliamengle

I've finally gained access to the Audiate trial; when recording directly into Audiate, initial transcription seems much more accurate than what I experienced back with the early beta

made this as a way to test the trial ...

How To Use Audiate The Basics 2020-05-11
https://www.screencast.com/t/fGaVKbxnb9N3

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kayakman, Champion

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to test Audiate speech-to-text accuracy further, I used Camtasia Recorder to capture a segment of a CNN news show, capturing only system audio [no screen or mic]

that clip was trimmed to 1:45 in Camtasia editor, and exported as a WAV; the WAV was imported into Audiate, and transcribed; the resulting accuracy was almost perfect; no edits were made to the script or audio ...

Audiate - Transcription Accuracy From Camtasia Recorder System Audio 2020-05-11
https://www.screencast.com/t/zVkEj59rwCr

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kayakman, Champion

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same test as above, but better edited project, with smoother pan animations

video shows Audiate transcript played at half speed; much easier to follow ...

Audiate Transcription Accuracy From Camtasia Recorder System Audio At Half Speed 2020-05-12
https://www.screencast.com/t/2KDUmcOGkhs


(Edited)
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kayakman, Champion

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in going through the original transcription, I found only 6 mistakes in 338 words; 2 were misspelling of names
(Edited)
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Giovanni Stefani

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I wanted to chime in here.  I've been using (and recommending) TechSmith products for over 20 years, starting with SnagIt (late 90's) and Camtasia (in 2005). I was a Microsoft Instructor for many years (MCT) and also a public speaker.  I learned how to eliminate hesitations and pauses over my years of doing it.  I commend TechSmith with their instructional videos and academy which leads me into my comment about Audiate.  In all your instructional videos, you talk about proper scripting and storyboarding to streamline the production process.  Don't take this as a rub, but doesn't Audiate go against everything you teach in your videos?  A well scripted and rehearsed audio wouldn't have hesitations and pauses in it, right?
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Joe Morgan

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Well, thats one way to look at it.

If it took you years to train yourself how to eliminate hesitations and pauses .

Whats wrong with having a tool/feature for helping  those that are less skilled.  {:>)

Regards,Joe
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paulwilliamengle

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I think both of you are right. TechSmith does have a best practice, but they also have a sizeable userbase that simply hits record and starts extemporaneously narrating. 

For what it's worth, I found the application surprisingly good at removing breath sounds from my *scripted* recording, which is a pretty big time saver. Yes, I know, trained voiceover narrators avoid the slash breath, but for everyone else. 

Again, this program has a lot of potential as a DAW for Beginners, and like Camtasia, I see it reaching out and bringing a lot of user personae into the fold. 
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Giovanni Stefani

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Well, I guess if you don't ever plan to do public speaking, then this product will work.  IMHO, it's a crutch. How about learning a skill? People are less skilled because they don't want to take time to learn one.  TechSmith would have done better by enhancing their videos and teaching someone a skill, rather than an app to do it for you.  What really is their purpose of  a video on writing a good script? Seems a bit hypocritical to me. 
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Giovanni Stefani

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@paulwilliamengle, keep in mind this is just my opinion.  People will do what people will do.
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paulwilliamengle

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Giovanni, you bring up valid questions that I, for one, hope TechSmith will engage.

I think TechSmith has always been about creating a high-quality visual communication content in a way that was user-friendly.

On the whole, yeah, people that have undergone the training you’ve mastered will have higher quality content (quality in, quality out.)

By the same token, I think having an acoustically treated space, with a high-quality microphone will yield a better-sounding recording.

At the end of the day, I suspect we might be in the minority with our thinking. And I know for a fact that my approach wasn’t what TechSmith created Audiate to address, and I doubt they reasonably expected everyone to pursue your path to get up to speed.
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Joe Morgan

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I use Adobe’s CC suite practically every day. Why?

The software is superior to Camtasia and SnagIt. It took a very long time to acquire any level of proficiency with these applications. I don’t use all of the applications.

 I don’t envision myself using Audiate. From what I’ve seen of it, I think it will appeal to a lot of people.

If I combined the horsepower of Camtasia, SnagIt & Audiate. Did the best I could with it. Producing a long duration video that’s loaded with various elements and special effects.

 

Then.........Recreate the same video using Adobe.

Do the best I can. I can obtain a much higher level of professionalism with Adobe. I’d have to invest more time to pull this off.

 

Knowing this, if I continue to use Camtasia. Because it can save me time with productions. Am I using it as a crutch? Or am I simply taking advantage of a tool that’s available to me?

Camtasia is geared towards and loved by lower skilled editors.The forums bare this out.

Odds are many of them have no need or desire to become full blown professional editors. For that reason alone, Audiate seems to fit right in to me.

I’m 60 years old and enable spell check. {:>) Perhaps that makes me an underachiever. That’s Okay, I can live with it. For all I know I'll be pushing up Daisy's soon. I'm not sure you can take an education to the grave?  

I’m not seeking a philosophical discussion or care to hammer out the merits of anyone’s preferred workflow. Nor am I trying to be confrontational. I’m just expressing my opinion like everyone else here.

 Regards,Joe

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Jake Pechtel, Strategy Lead - Camtasia

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Hey Giovanni - 

Thanks for the comment, and thanks for the commendations to the customer success and academy teams. They do great work. 

We actually built Audiate to compliment the best practice workflow, which you outlined: Think about your content, do some pre-production like write a script, and depending on complexity, get a storyboard together as opposed to jumping in and recording everything on the spot. We will in fact be releasing some scripting features in Audiate, which will give you a space to import or write a script, and then read and record - all within the app. (This is also why the spacebar isn't able to be assigned to play / pause as a hotkey)

Scripting, as you know, helps in a number of ways. Pacing, clarity of message, etc... Using a script with Audiate will help cut down on practice time, and minimize the editing cost of mistakes. If you don't nail it, re-read it. Keep recording. In fact, when I worked in a music studio, the rule was "always be recording" because sometimes your practice run ends up being the best take. 

You've got a lot of experience, so perhaps recording isn't stressful or challenging anymore - but for a lot of people, it is. Even with a script and practice! 

There is a LOT we want to do with Audiate. If it doesn't fit in your workflow today - that's OK. Maybe it will down the road and we hope you'll give it another shot. 

FYI we'll be on continuous release, so as features are finished, we'll release them. Our plan is to allow to users to jump back into the trial when we push out new stuff. 

Best,
Jake
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Mal Reynolds

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I think I'll pass on this one. Because of our rubbish exchange rate it translates to $AUD53.11per month, or $AUD637 per year. More to the point, I will have NOTHING to do with pretty much anything that is subscription-based. The exception is Office 365, which gives a massive bang for buck. And, more to the point... I do still have the option of buying a perpetual licence if I want it.

This kind of subscription price is in Adobe territory, and I hate Adobe's living guts. I have recently, with great joy, kicked all of its software to the kerb except for Photoshop and Bridge, which I intend to replace in the future anyway. And as an added bonus not only do I not pay through the nose for a subscription any more, I got vastly superior software for my effort. Davinci Resolve makes at least three of Adobe's products look like third rate Heath Robinson contraptions, especially the convoluted mess that is After Effects. I could have had Davinci for free if I wanted, but I don't believe in getting other people's work for nothing so I shelled out for Davinci Resolve Studio even though I don't need it.  I did it to support the producers. (And I did get a few nice little extras, admittedly.)

But the reverse of that coin is that I will NOT have a software producer's hand in my pocket for eternity. If the only option is a subscription, I'll go elsewhere. And considering how Adobe's name stinks in the noses of a LOT of users, there is an increasing amount of "elsewheres" to go. The Affinity group, for example, probably wouldn't have existed had so many people not been so jack of Adobe's rapaciousness. I would hate to see Techsmith go down the same path.
(Edited)
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paulwilliamengle

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Mal, 

I'm curious about this. I tried Davinci Resolve as free foray into "big-kid video editing," and I found the timeline editing to be workable, but the need to whip out Fusion for anything (adding text or a shape callout) was preeetyyy rough.

I love that it's a free or one-time fee for the studio license, but I honestly found Premiere easier to jump in and do what I need to do. 

Maybe I need to give it another shot.  
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rg

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I've used DaV Resolve 16 but did not love the process.  I use Camtasia 8.6 for simple editing, but rely on Vegas if I need to correct color or FX.  I am considering switching to either Filmora 9 (around $150 but simple to use) or HitFilm (which is free but the various add-ons needed can run up the tab).
I am philosophically opposed to software as a subscription, especially with one company (Adobe) dominating the field; that approach means that if (when) the provider raises prices, the consumer has no recourse — because all prior projects are suddenly in jeopardy.
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Mal Reynolds

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Hi Paul, actually...

I found the timeline editing to be workable, but the need to whip out Fusion for anything (adding text or a shape callout) was preeetyyy rough.

That's not quite the case. For anything particularly sophisticated, you do indeed need to go to Fusion, but under the Effects Library in the Edit tab it's still possible to add some basic shapes as well as text without needing to go anywhere near the Fusion tab. You can also do basic keyframe animations with them as well. Granted BlackMagic could improve this area, but I recently did a complete wedding video (not a pro one admittedly, just a family one) which had backgrounds fading in and out, picture in picture videos moving across the screen, titles, still-frame animations and a bunch of other things without even opening the Fusion tab. There were only a couple of things that I would have liked to do that I would have needed to go to Fusion for, but they weren't important enough to bother with.


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paulwilliamengle

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Fascinating! I do see all the text options - so I definitely misspoke there - but as far as making a sketch motion callout (an ellipse or callout), I'm not seeing any shapes in the callout section. 
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Joe Morgan

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To be fair, I've never given Resolve much of a workout/chance. For basic editing, its seems alright.Beyond that?
Nodes are a whole new way of editing. I'm sure I could learn the system. I might even like it?

Call me a cynic, theres a reason Resolve Pro has dropped in price from $1,000 to $300 so quickly.
The Pros aren't purchasing it. "That's my take/guess on it"
You can corroborate with coworkers when you go pro.
The Pros "Bosses" can afford whatever software their team desires. I doubt many pros want to learn Resolve.
Its workflow is unlike any program I've come across.

Any program can be learned if you invest the time. If that program provides an optimum workflow may be another story.
Nodes are supposed to be very good for complex graphics work.
Its nothing more than video or image layers arranged in a Tree form.  So you can see more layers at the same time.  
They even use them for color correction.
Which seems like overkill to me.


I feel a bit trapped by Adobe, but willingly at the same time. Yes it expensive!
I'm not pleased with the subscription model altogether.
I don't hate it either. Its actually got an edge on the previous model.

Before you break out the tar and feathers. The CS6 suite was $3,000. Discontinued about 8 years ago.
If you could purchase it today, I suspect it would set you back $4,000.
At the current annual prepaid rate. That covers your subscription for a little over 6 years.

My copy of CS6 was antiquated before I upgraded to Creative Cloud. It was less than 6 years old. 4 if I remember correctly.

Its true I will never own Premiere Pro outright by subscription.
If you use a number of Adobe products, its cheaper in the long run to subscribe. And you're running newer versions of the software at all times.

Unless you don't mind running acquainted software.
You have to wait until you programs are 7 or 8 years old to start saving money.
Then, good luck with video codecs. Importing and exporting.

Adobe treats their customers like guinea pigs.I'm not in love with Adobe.
I wait a minimum of 6 months after a major release to upgrade. Due to bugs.After 4 months their usually straightened out.After 6, Upgrade {:>)

The best plugins on the market were designed to run in Adobe products.

There are a lot of free or inexpensive editors out there. For the most part. Its a matter of what suits your needs.
And what makes economical sense.

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rg

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With SAAS, you lose access to the program — and therefore, access to all projects, including past projects.
This is absurd.  If I sold you a car on time payments, you would own it after x number of payments.  If our deal was that you would pay me every month forever and that the day you ceased paying me you would lose that car, you'd probably not want to buy it.  Now, let's suppose — magically, as part of the deal — that if you stopped payments, you not only lost the car, but also all memory and all traces of anywhere you had traveled in that car.
That is the SAAS model, and it is unjust that the moment you end a subscription you lose all access to prior work.
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Joe Morgan

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I was expecting tar and feathers.
If you know the rules going in, theres really no surprises.Take it or leave it.
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paulwilliamengle

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And to be fair, Joe. I think what a thriving corporate business is able/willing to pay  is quite different than what an individual consumer is able/willing to pay

In my opinion, Camtasia's annual maintenance plan - as it exists today - is the pricing model I prefer the most and best middle ground between a large perpetual fee to own and the software-as-a-subscription. 

I also really like that Adobe offers subscription and full license options for its Technical Communication Suite. 

I recently subscribed to Adobe CC, because I want to get better at video editing and not just stick to one tool. 

I would say that all but two of TechSmith's products - Camtasia and Snagit - are subscription-based, but I think they have a loooooonnnnngggggg wayy to go before they can justify a monthly subscription for either product. Like I hope their transition to SAAS products are a whole lot strategic than this product's rollout was. 
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Joe Morgan

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Thing is. Adobes CS suite has always been very expensive.
Thats all I was referring to.

I wasn't advocating for SAAS. I was simply pointing out the CC subscription suite is a better deal in the long run.In my opinion.

8 years ago......You could pick up Premiere Pro for $800. After Effects for $900, Photoshop for $1,000 and so many more apps to chose from.
If all you wanted was one or two applications.You could probably run them for 6 years or so. Before newer codecs and features made them pretty much obsolete.


Cheaper than a subscription model, but still not cheap by any means.
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Joe Morgan

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Oh, and only a business would shell out $1,000 for Resolve. "More than likely"
Apparently, those fish wouldn't bite.
Who's going to pay high end editors to stumble their way through a non traditional video editor?
(Edited)
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Jake Pechtel, Strategy Lead - Camtasia

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Hey gang - 

FYI on the premium pricing - totally noted. 

On the SaaS convo, I'm sure this has been talked about before, but I would like some feedback. Are there models you are participating in, or have looked at, that are attractive and why?

Things are subject to change with this and any new product based on feedback. No business model comes out unscathed from its first interaction with customers, as they say :) 
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Jake Pechtel, Strategy Lead - Camtasia

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Hey gang - 

FYI on the premium pricing - totally noted. 

On the SaaS convo, I'm sure this has been talked about before, but I would like some feedback. Are there models you are participating in, or have looked at, that are attractive and why?

Things are subject to change with this and any new product based on feedback. No business model comes out unscathed from its first interaction with customers, as they say :) 
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davemillman

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I pay $30/mo for Adobe CS because Photoshop and Illustrator are unequalled. For me, Audition, Premiere and Aftereffects are bonuses used when Camtasia is insufficient (import GIF sequence, reverse a clip, motion mask, color correct, many more). However, I find it amazing that Adobe tools are so incredibly difficult to learn and use.

I chose Camtasia Studio as the center of my video workflow in 2002, then migrated to Camtasia Mac. I like Camtasia (and SnagIt) a lot and don't see myself ever leaving.

The announced prices of $30 monthly for Audiate and $15/mo for Video Review are absurd compared to the cost/value Adobe CS. The lack of integration to Camtasia is puzzling at best. Look at how Adobe CS tool integrate with each other, and look at how third party tools like Frame.io integrate into Premiere. Look at this: https://exchange.adobe.com/creativecloud.html.

If Video Review or Audiate were actually integrated into Camtasia (review comments appearing on the Camtasia canvas and timeline! How cool would that be!), that would be a value proposition worth considering as a service. Otherwise third party point tools do better (Descript vs Audiate; Frame.io or Screenlight or now Vimeo vs Video Review).

These two new features described on the Video Review page demonstrate how little Techsmith understands about integration:

Updated video player
The improved player now gives you variable speed playback, volume control, and fullscreen playback. (doesn't sound much like the Camtasia player!)

Camtasia output
Share videos directly to TechSmith Video Review from Camtasia to receive feedback and approval faster. (to even brag about this is sad.)

Bottom line: Audiate, Video Review and ScreenCast as stand-alone tools will be evaluated against other stand-alone tools: Descript, Frame.io and Vimeo respectively. They don't win most of those evaluations. However, Audiate, Video Review and Screencast on the Camtasia timeline/canvas/menus would be really, really cool. 
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Mal Reynolds

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I'm not going to bring out the tar and feathers Joe but I am going to VEHEMENTLY disagree with you.


> To be fair, I've never given Resolve much of a workout/chance. For basic editing, its seems alright.Beyond that?

Beyond that it is brilliant, especially compared to that un-intuitive, user hostile, assets stacked 20 miles high piece of crud known as After Effects.

> Nodes are a whole new way of editing. I'm sure I could learn the system. I might even like it?

I do. I like it a whole bunch more than anything that Adobe has to offer.

> Call me a cynic, theres a reason Resolve Pro has dropped in price from $1,000 to $300 so quickly.
> The Pros aren't purchasing it. "That's my take/guess on it"

That's one thought; how about this one? Blackmagic don't care about making money on Davinci. They use it as a loss leader for the other (mostly high end) video editing goodies and cameras that they sell. They have explicitly stated this. Words don't count as much as actions? Fair enough. Then consider this action: They GIVE AWAY for free, $0 up front, $0 per month for life, a version that has almost the same functionality as the pro edition. And you pay that amount once. Just once. Frankly I don't especially like that pricing model because I feel that future cashflow provides more incentive for future development (see also, Affinity), but if the loss leader model works for them, so be it. Those are not the actions of a company that is trying to make money from that product line.

Another possibility for the price drop? You may not see pros using Resolve, but I do. I see a bunch of highly skilled video editors walking away from Adobe with its "You Pay Us Forever" model, and its dysfunctional messes like After Effects and Audition, for something where ALL editing can be done in one place.  Where there isn't a constant streams of updates which seem to make some products and notably Premiere Pro buggier, slower and less stable, and there are many pros who have had it up to the metaphorical HERE wityh that. Go take a look on YouTube some time. You won't have to go far.

So another potential reason for a price drop? The smell of blood in the water. Adobe takes money monthly and provides almost nothing in return. Oh, wait... in the case of Premiere Pro it provides bugs. BlackMagic may therefore have an opportunity to hoover up disgruntled Premiere users. That's speculation on my part too, but it seems more probable than being afraid that they can't sell a product that they don't care about making revenue directly from.

> You can corroborate with coworkers when you go pro.

Or... when you don't. Yes, it is possible to do it in the free edition.

> The Pros "Bosses" can afford whatever software their team desires. I doubt many pros want to learn Resolve.
> Its workflow is unlike any program I've come across.

I would agree with that. And since the programs that I've come across are Premiere and After Effects, I can but append the words "Thank God" to that.

> Any program can be learned if you invest the time. If that program provides an optimum workflow may be another story.
> Nodes are supposed to be very good for complex graphics work.
> Its nothing more than video or image layers arranged in a Tree form.  So you can see more layers at the same time.  

Joe, that is not even remotely correct. It has nothing to do with simply making layers visible, though I grant you that it makes the workflow a lot more visible than the absolute mess that is After Effects. The node structure is best thought of as a flowchart. It allows you to structure the flow of assets over time by a combination of foreground / background linking and keyframing. It allows you to construct the video story that you want to tell in a natural, transparent way.

> Before you break out the tar and feathers. The CS6 suite was $3,000. Discontinued about 8 years ago.  If you could purchase it today, I suspect it would set you back $4,000.
> At the current annual prepaid rate. That covers your subscription for a little over 6 years.

The key word there is "current". Once companies can cut off your access to your work, they have you over a barrel as rg alluded to. In Australia the original teaser rate was $AU19.99/month. The standard rate went to $AU29.95/month. I was on CS5 at the time. I had to upgrade to either CS6 or CC because Camera Raw in CS5 did not support my then-new camera. I did the same basic calculation and figured that CC would be cheaper in the long run AS LONG AS Adobe didn't start jacking up the price.  Current price? $AU77/month. So it's an increase to 257% of the original price. One wonders, rhetorically, what the rate of inflation has been over that time.

And you pay this for eternity if you want to keep access to your work, though thankfully Affinity Photo can read PSDs. $924 per year, for life.

> If you use a number of Adobe products, its cheaper in the long run to subscribe. And you're running newer versions of the software at all times.

You say that like it's a good thing. Leaving aside the bugs in Premiere, a few months ago Adobe made an "upgrade" to Photoshop. This "improvement" broke one of my key actions. I won't say how many HOURS I lost over that including the need to roll back and reinstall all config settings. Of course, Adobe has not done anything with the antiquated garbage that is actions in the last 20 years... except to break them occasionally. In fact, what HAS Adobe improved in Photshop since CS5? The content aware fill has improved, agrees. Object selection is brilliant, agreed. What else of any value? All this for what is rapidly accelerating toward a grand a year, each and every year. Under CS yes, you might have paid a large up front amount. But it was YOUR call whether or when to upgrade. Lose your job or have some other life crisis? You've paid for that software and you can still use it forever. An upgrade comes out with nothing of use to you, as was the case for me with CS4? Skip it. That choice is gone.

> Unless you don't mind running acquainted software.
> You have to wait until you programs are 7 or 8 years old to start saving money.
> Then, good luck with video codecs. Importing and exporting.

I guess when that time comes I'll just have to download Davinci Resolve version 22.

At a cost of $0 and 0 cents.

> Adobe treats their customers like guinea pigs.I'm not in love with Adobe.

It's one thing to treat them like guniea pigs. It's another to treat them like cash cows in a bovine version of a battery farm. I'm not in love with Adobe either. I despise them, loathe them and wish all manner of ill will on them, while balancing out the karma scale by wishing the opposite for companies like Techsmith, BlackMagic and Affinity.

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Mal Reynolds

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@Jake
On the SaaS convo, I'm sure this has been talked about before, but I would like some feedback. Are there models you are participating in, or have looked at, that are attractive and why?

I'm on a maintenance contract with Techsmith for both Camtasia and Snagit. (Is that really SAAS.... eeeh, it sits between that and a full on "you only get it while you pay" approach.) The whys are easy:
- Much as you guys sometimes annoy the heck out of me at times (you really, REALLY need to get with the cloud with things like Camtasia and Snagit libraries, etc, and let us not revisit the nightmare that was changing the expiry date on my credit card), I generally like you as a company, I like your products and want you to succeed.  I know that's easier when you have better projections of cashflow.
- It's a small price to pay. Granted I only rarely use Camtasia these days but it's still the best solution out there for a "rapid application development" video. I use Snagit daily. I think the price is a fair one.
- BIG, CRITICAL POINT: If I go off maintenance I am still able to use the software indefinitely.

I'm on Microsoft Office 365 (or whatver they're calling it this week) because:
- I need those tools for my work
- The price is fair
- The OneDrive storage is... good, though I haven't forgotten how MS screwed us over on that by pulling back from "unlimited" storage. Still, they're not the only ones to have done that, and Amazon did it WAY worse. ("Oh, but you can pay twice as much, and while we won't give you UNLIMITED storage any more you can have a whipping 200 gig. At least Microsoft made it 6 terabytes.)
- BIG, CRITICAL POINT: If I want perpetual licences, I can still get them. It's my choice.

My personal businesses use GSuite but that was mainly because at the time integrating with GMail was cheaper and easier than integrating with, say, Outlook or running our own mail servers. GSuite itself is a steaming pile of crud (or Google Docs is, Sheets isn't awful and certainly the multi-user integration works more smoothly than it does in Office), but that was really just the cost of getting the GMail integration. With prices increasing eventually I may need to revisit that.
- BIG, CRITICAL POINT: I can still pull all of the GMail e-mails down if I need to move platforms.

I've started to use Microsoft Azure for glacier-like storage, but that's fractions of a penny per month per gigabyte. (It's debatable whether that's really SAAS, but I thought I'd throw it in anyway.) It was cheaper than Amazon, but after Amazon pulled that stunt with Prime storage I have no faith or trust in them, and do business with them only reluctantly and when not doing so would cut off my nose to spite my face. I'm amazed that some businesses still don't get that when they screw customers over, they never get that reputation back. I guess Amazon assumes that it's so big now that it doesn't need to care.

In summary; A fair price, NOT being tied to the supplier if the contract ends and ideally at least the option of a perpetual licence are the big drivers for me. Oh, and trust that the supplier won't get us in with a cheap teaser rate then screw us over in the long run. (Like Amazon and Adobe.)
(Edited)
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Joe Morgan

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Well, I'm glad you like the program. I was quite upfront about my lack of knowledge of the product. How little I used it.
I did in fact work with nodes a bit. I know there's more to them than just the basic layers. Parenting, effect nodes, etc. 
 
Being proficient with a program that provides a consistent workflow from version to version has its merits. Adobe has been that since its inception. 


Blackmagic is like any other  company.
With an eye on their bottom line. 
Things could change without warning & any day. 
That's pretty much wat occurred at Adobe.

Except, Adobe has never been inexpensive. They've never pretended to be inexpensive. And they still aren't inexpensive.

Regardless of how much you hate them.
So far,  Its still cheaper to me by comparison, to use the CC subscription. 
  
Like you, It would cost me $80 a month to subscribe on a month by month basis. I  pay a year in advance at $599 or $50 a month.
So yeah, the monthly rate is much higher.  I guess I should have mentioned that.

If clients send you footage and images captured with new equipment. They come with newer codecs. 
Old software won't decode it. Transcoding is not the way to go, just because you can, doesn't mean you should.

If resolve fits your needs. Great
 
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Mal Reynolds

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> Being proficient with a program that provides a consistent workflow from version to version has its merits. Adobe has been that since its inception.

Agreed, but so has Resolve.  They just aren't the same workflow. And Resolve doesn't have menu items tucked away in what I consider to be really obscure locations where you have to remember to click on some microscopic button that doesn't look like much of anything to expand it. You're probably used to that, but when I was learning it I found it to be a complete pain in the backside.

> Blackmagic is like any other  company. With an eye on their bottom line.  Things could change without warning & any day. That's pretty much wat occurred at Adobe.

I wouldn't dispute that... but it would take a radical shift in philosophy for Blackmagic to go down the SAAS path, in addition to which I think it's fair to say that Adobe pioneered that path. I think it's also fair to say that Adobe generated a lot of ill will among once-loyal customers in doing so. BlackMagic would already have that as a warning.

If the pricing isn't in agreement with your market, there's a risk involved... as the discussion about Audiate's cost is showing.

I'd actually be quite happy for BlackMagic to start charging upgrade fees for Davinci... as long as they stick to a perpetual licence model. But if they DID implement an overpriced SAAS offering, I suspect that it would simply open a gap in the market just as Adobe opened it for BlackMagic, Affinity, Foxit, etc. I'm sure that this would not be news to them.

> Like you, It would cost me $80 a month to subscribe on a month by month basis. I  pay a year in advance at $599 or $50 a month.
> So yeah, the monthly rate is much higher.  I guess I should have mentioned that.

Actually in Australia the $77 (actually $76.99) plan is for an annual contract, paid monthly. Prepaid annually the amount is $AU871.07 or $AU72.59 per month, so a saving of "big whoop"), but a casual month to month contract is $114.99, which I suspect is the equivalent of the $US80 that you mentioned.

> If clients send you footage and images captured with new equipment. They come with newer codecs. 
> Old software won't decode it. Transcoding is not the way to go, just because you can, doesn't mean you should.

That's a reason to avoid not upgrading for years (quite a lot of years, anyway) at a time, which I hadn't advocated; I only said that you don't need EVERY release. It's also not a reason for using Adobe over Davinci. BlackMagic are developing Resolve at a steady pace, keeping it up to date. 14 came out in 2016, 15 came out in 2018, 16 came out last year.

> If resolve fits your needs. Great

It does. And it is. (With Camtasia as understudy, of course;  I don't think I'd ever want to be without Camtasia as well.)

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paulwilliamengle

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To reiterate a point Mal made, Davinci makes cameras and video editing gear - if you buy a black magic pocket 4K camera, it comes with the studio version for no additional charge.

I think this buttresses Mal’s point that, unlike Adobe, whose raison d'être is software, Davinci has a whole lot of gear they’d love to sell you that’s designed to work with their software.

So I totally buy DVR being a loss leader to sell more cameras and video editing hardware.
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Joe Morgan

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If I were just getting starting in video editing. Resolve might be a great place to start? The price is right, can’t argue with that.

After Windows movie maker, I started using U-lead Studio. Became somewhat proficient at it. I thought I was highly proficient at the time, looking back. Not so much. {:>) Another non-traditional video editor. Acquired by and now called Corel Video Studio.

The joke was on me in the long run. I had to Un-Learn a whole slew of things. Just to start the process of moving forward. It’s difficult to un-learn ingrained thinking. Traditional video editors were a whole new ballgame to me.

I have a love hate relationship with the user friendly editor. It was simple to use, as a novice I enjoyed using it. I stuck with editing long enough to want even more. Traditional editors may have scared me off initially?

I’ve often wondered what might have happened had I chosen a different program. I may have abandoned editing all together? Probably not.

U-lead was similar to Camtasia, doing many things for you. Auto size text, the magnetic tracks just introduced in Camtasia 2020,were a staple of the product, auto keyframes, etc. I imagine there’s many Camtasia users that would struggle to edit their way out of a paper bag, outside of the Camtasia environment. Not because their inept, they haven’t learned how to use anything else. It’s the nature of the beast.

Enter nodes, you can become proficient with them. Just realize that you won’t be using that skill set in Vegas or any other program. None that I’m aware of. It’s something to think about. That’s what crossed my mind the moment I saw them.

 

I’ve invested countless hours and years becoming proficient with Adobe products.

 Well, the products have so much depth. Few are proficient with all of the features.

 I could throw my accumulated knowledge in the toilet.

Rack up countless man hours learning new ways.   

Kiss my current workflows goodbye.

My plugins- Gone.

Saved presets & custom effects & titles, etc.- Gone.

To many things to mention here-GONE.

Or, not upset the apple cart. Let a handful of client hours cover the cost and move on. What to do, what to do?  ________________________I'll let you fill in the blank. 

 

Anyway, this is not Audiate related. And probably should be. I think I’ll bow out now.

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Jake Pechtel, Strategy Lead - Camtasia

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@Dave:
Good feedback, and I can't disagree - the product teams here want our integrations to be more robust. Right now they are more like handshakes, and I think we all recognize that. It's something to work on for sure because as you point out, there is real productivity and workflow value in there. 

@Mal:
Thanks for the rundown here. I appreciate it!  
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kayakman, Champion

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the subject of Audiate's transcription accuracy has been raised several times in this thread

using the current trial version, ran another test with a 7 minute WAV exported from a narrated Camtasia project; no edits ...

Example - Audiate Transcription Accuracy Test Using Exported Camtasia Project WAV 2020-05-17
https://www.screencast.com/t/AInuymGTjI

produced at 75% speed to make it easier to follow

I count about 60 errors out of 891 words

IMHO - VERY IMPRESSIVE RESULTS


(Edited)
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Ed Covney

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I'm beginning to think you work for Tech Smith.
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kayakman, Champion

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if I did, then I should be rich :)
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Ed Covney

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You'd certainly be deserving!!