Snagit2020 - Sneaky about paid update

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When I got the notice about the *upgrade* to SnagIt2020 I just went ahead and did it.  No place was there mention of it being a *paid* update.  I pretty much assumed it would be since its a major version change (from 19 to 20, versus 19 to 19.2, 19.4 etc.)

But I have to just point out that it was not very transparent of TechSmith.  I've been a user for years so have gotten used to it.  But someone that just came on board in the last year is probably going to feel tricked by this.
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Clint StLaurent

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Posted 5 months ago

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Joe Morgan

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Great point!

New versions shouldn't be presented when you "Check for Updates"
Essentially, this converts check for updates into a  advertisement instead of a tool/standard feature.

Its not an update. Its an "Up-Grade".

I keep check for updates disabled and download my updates manually.

It may indicate its a new version. But that's not clear enough in my opinion.


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Clint StLaurent

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In this case I didn't even do a manual "Check for update".  I simply booted my laptop.  The automatic "check for update" ran and presented the advertisement as an "upgrade available".

As a developer myself I recognize the difference between an "update" and and "upgrade"... but lets be honest, the average Joe still doesn't have the computer saavy to avoid clicking on malware links in email from Nigera; nor knows the difference between to, too and two. I doubt that 80% of the user base grasps the subtlety of update versus upgrade.
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John Scharrer

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It’s not really an upgrade either - it’s just templates. I’m not even sure how I would use templates. Earlier upgrades that offered “text grab” and “steps” and “organize snags” were very useful, this one feels more like a cash grab.

I am using my iPad more than my computer anymore. An iPad version would be fantastic if you’re looking for ideas.
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Rick Stone

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Hi folks

When I launched my own 2019 this morning, I first saw this:



But I also noted there was a scroll bar. So I began to scroll. And the very next thing I saw when I scrolled was this:



Sure, it may be below the fold. At least on my setup it was. Maybe someone using a higher res monitor would see more? 

But I have to disagree about TechSmith being "sneaky" or trying to hide the fact it's a paid upgrade.

I mean, you know, I might imagine the good folks at TechSmith actually like to eat once in a while and sleep in a house too. ;)

Cheers... Rick :)
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Joe Morgan

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So, are you suggesting that........................

You might imagine the good folks at TechSmith actually like to eat once in a while and sleep in a house too. ;)


In other words, what's best for TechSmith takes precedence here.
What the paying customer prefers comes 2'nd.
Like it or lump it.
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Clint StLaurent

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I am a developer as well.  I like getting paid for my work just like the next guy.
All I'm saying is the "advertisement" doesn't look like an ad.  It looks like a notification of update.
There is a lack of transparency to it.  That's all I'm saying. 
I'm sure its very effective.  Once the user does the update, they have 14 days to pay for it.  They can of course uninstall and roll back.  But who does that?  Most users just pay for the update once its installed.
I'm not saying its an ineffective strategy.  Just saying its... well... sneaky... In that it is not stated anywhere on the notice that there is a dollar figure attached to it.