Suggestion: new business model for Camtasia

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Hello guys. TechSmith's Facebook Page asked me to pass my suggestion through here. People were talking about CyberMonday discounts, to what I replied: "Discounts are great, but I'm hoping for a monthly subscription software (Camtasia) like Creative Cloud. If Adobe can do it, TechSmith can do it better.. right? ;-)"
Basically, instead of buying a lifetime license and paying to upgrade to newer versions when they happen, this would means paying a fixed subscription to use Camtasia latest version, perhaps a cloud version instead of local software. Obviously to those who use Camtasia every month, it would still be better to buy a lifetime license, but then it would attract more customers to TechSmith.

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VTFerreira {BR}

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Posted 2 months ago

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Joe Morgan

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No thanks, Forget it, I'll pass, Not interested, Doesn't work for me, It's a money pit, It's a trap, It's a terrible idea.
Regards,Joe
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rg

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I agree.  A subscription model puts me over the edge into Adobe territory.  Or simply buying a better video card/monitor so I can use Da Vinci Resolve without hiccups.
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Michael from Springfield TN

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What is Da Vinci Resolve do?
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Mal Reynolds

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It's a video editor. A rather powerful one by the looks of it, and one that I haven't paid enough attention to before now. I don't use Premiere Pro extensively because the learning curve is huge and I'm still on the lower slopes. I had planned to bite the bullet at some point but then (to bring this back to topic) this caught my eye:

Unlike cloud based software, DaVinci Resolve Studio does not require a connection to the internet and there are no monthly subscription fees. Now you can get DaVinci Resolve Studio for only $299, which is 50% less than the cost of popular cloud subscriptions. Plus, you get full nonlinear editing, advanced color correction, Fusion effects and motion graphics, and Fairlight audio tools, all included in the one easy to buy solution. It’s like getting 4 high end professional applications for the cost of one!
We know who the "popular cloud subscriptions" are from, and as I said I'd happily kick Adobe to the kerb if something as good and permanently licenced came along. This may be the video editing replacement I've been waiting for. The two main downsides is that by most accounts it requires some serious hardware (which I have), and does not have the integration with other Cloud applications that Premier Pro has. (Especially After Effects and Illustrator.)

Note that it's not exactly in the same market as Camtasia, though. Camtasia is a good and simple recorder, with a simple but very mediocre editor bolted on to the back of it. Resolve and Premiere Pro are excellent but relatively complex editors with no recorders.
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Joe Morgan

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It's a full featured node based video editor you can get for free. https://www.blackmagicdesign.com/

Regards,Joe
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Joe Morgan

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Apparently Mal,

I was bringing up Resolve and grabbing a screen shot at the same time you were responding.
There's a free version of the program that's overall fully functional.

 I think the only thing it doesn't do is collaborate live with other users through a cloud service. And other highly functional/corporate environment type features.

But for the average user. Everything works.
Node based editing is kind of funky. I haven't used the program enough to get the hang of it. It's not that complicated, but It's different and slows me down. You have to use a different system of applying effects.
You can't just put a clip on the appropriate track and add an effect to it on the track.

Personally, I don’t care for it much. Here’s an example of a node tree I created as an example.The Green screen effect must be run through a node.I added 3 more and a Parallel Mixer just as an example as to haw far the node trees can branch. They could get more complex then this I'm sure. I doubt it's necessary in many cases.But I really don't want to learn a whole new system of editing.Just because it's free.






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rg

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For basic timeline editing and color correction it is very nice.  But it doesn't play nicely with my Nvidia card, so I can't use the program; it lets me see video when shuttling, but not if I park on it to mark in/out -- and that throws me back to nights spent editing 2" helical videotape on IVC 9000 decks circa 1980.  Bad times, bad times.
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Dubie

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Hell No

 

I'll pass too.  SaaS is a rip off.
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oliver.alabaster

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I agree with Joe and Dubie. I hate the subscription model. The user is paying forever, often for "improvements" that are not needed by everyone.   
Oliver
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Joe Morgan

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Although, I might consider it if they followed the same pricing model that Adobe does with Photoshop CC and Light Room.

The original Photoshop CS 6 would set you back a $1000. Light room would set you back another $500. You can currently get them at a combined subscription rate of $9.99 month.

At that rate you get both programs for 12 1⁄2 years. Before you reach the rate of $1500, the combined cost of both programs. So that’s really quite a deal they have. The programs are 100 percent up to date for 12 1⁄2 years. There’s no way you can use a program for that long without having to purchase another major update.


So with that pricing in mind, if TechSmith wanted to give us Camtasia for 150 months at the same price as the cost of the program. It would be roughly $1.66 a month for the subscription model. I’m pretty sure people would be okay paying that rate.
I’m also pretty sure the TechSmith wouldn't be okay charging that rate.

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Rick Grunwald

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OK with it?If they start that shit I am out of here. Just left Revo uninstaller as they started the same thing

(Edited)
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Joe Morgan

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For a $1.66 a month I'm okay with it. Which isn't going to happen.
That's what Camtasia would cost over 12.5 years. If paid for at a rate of $1.66  monthly for 12.5 years.

That's what Adobes charging for Photoshop CC and Lightroom combined subscriptions. The cost of the programs from 2012.$1500.00
The current rate is $10 a month, it would  take 12.5 years to reach $1500.00

Premiere Pro was $800.00
Its $21 a month for one program. So you would only have the program for 3 years, and you've payed $800.00  That's not so good.

If you use several Adobe applications.You get them all for $50 a month.Instead of Almost $3,000.00 for the CS Suite of applications. CS applications quit receiving updates every couple of years.Because a new version was released.

The subscription model is actually much cheaper. Primarily for the professional.Who has to stay current.

So your still looking at 4+ years of 100% up to date software. For the same price that you would be running CS software that's slowing becoming antiquated.And in need of
replacement.
In the video editing business. You probably shouldn't wait 6 or 7 years to update your software.  You start running into problems.Unless you just edit videos for yourself. Then it probably won't matter.

Anyway, even if  TechSmith divided the cost of Camtasia over 4 or 5 years as their subscription model. It would equate to $6.25  or $4.80 a month. I don't see them charging a fee that small.

So I'm against the subscription model for TechSmith.

For most single subscriptions, I'm against it for Adobe, with the exception of Photoshop.

For the Suite, the Subscription makes more sense.

That's to much typing, I should have fired up Dragon dictation.I'm Outa here
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rg

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Wait until Dragon starts doing subscriptions.  Then I'll be outta there, too!
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Akselsoft

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4.80 a month ---- is similar to what tools like Carbonite charge --- it ends up being a $60/year subscription, which ISN'T that bad. As soon as it goes over that, then it becomes questionable. As it stands now, I'm looking at moving all my Screencast stuff off the site because 99$ for only 25GB of storage makes me nostalgic for 640KB of RAM.
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Rick Stone

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If all ScreenCast offered was storage, sure.

But there are other considerations to ponder.
  • Direct uploading to ScreenCast
  • Interactive video hotspot capability
  • Quizzing with the reports
So it's a bit skewed to attempt to compare ScreenCast with other storage services.

Cheers... Rick :)
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kayakman, Champion

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I'll offer some other benefits of screencast.com ...

it's details view UI has an excellent filter capability; filters on what's in the title PLUS what's in the description text box; makes it easy to add searchable keywords

it now also offers a "most recently viewed" listing; great for tracking current relevancy of uploaded media that's publicly exposed
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Akselsoft

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While I agree there is some value with the quizzes , that’s still not enough for me to justify it to clients who already have their own web shares with loads more space. They can do it already there. The key takeaway for me is that subscription models can work if the pricing is right and the value proposition is too good to pass up.
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SactoBob

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Subscription model is good for professionals who use an application heavily each and every working day as it gets the renew and update thing to a gentle roar. For the rest of us, it make very little sense and costs more. My opinion applies to any app that wants to test out the subscription model. I have quit using several applications, including all Adobe products, when they chose to go this way.
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Rick Stone

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Unless, of course, an update comes along that totally breaks something you rely upon! ;)

With the subscription model, you are just screwed until it gets fixed.
(Edited)
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britur

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Actually, I think we are always screwed one way or another.
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Joe Morgan

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I never let software update itself.

It's project suicide.
You should never update a program in the middle a project. That's rule number one in my book.

Adobe doesn't force updates on you and either does TechSmith.Unless you  allow updates to install automatically.

I'm still running all the Adobe CC 2018 applications. I'll probably wait until next year to install 2019.

I'm running Camtasia 9 at times, because of unresolved issues with my graphics card in Camtasia 2018. Still no fix on the horizon from tech support.

So your not screwed until it gets fixed. But you do have to manage projects accordingly. 
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rg

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I entered Update Hell when, many years ago, I allowed a new-and-improved-update to an interactive authoring program.  It killed two projects (and my relationships with two clients!).
(Edited)
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britur

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Joe fully support your reasoning here. But never heard from you when and where we handle the beers I would like to drink together with you to celebrate the marvellous help you give here.
Snagit 19 in panorama mode almost works like a dream. I save to PDF, but would then like to add some pointers to a 5 page PDF document to highlight. How could I do that?
Would also like a response to your view on some sort of points/reward system which users could apply to show appreciation for meaningful substantial help coupled with a voting system. I understand your restraint because your modesty understands that you would probably almost certainly be at the top of such a leaderboard, and you are a bit worried that it might also require excessive drinking on your part that might conflict with your religious ethos. Am I wrong or have I a germ of rightness here  ?????
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Rick Grunwald

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What would this accomplish?
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Brian Nystrom

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I can't speak for the others here, but an occasional "like" on a post or word of thanks is all the recognition I could ever want. I don't see any benefit to turning this forum into a competition. We all contribute because we like to help others and we appreciate their help in return. It works really well and like it the way it is.
(Edited)
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Rick Stone

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Hear here! ;)
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Rick Grunwald

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Amen to that
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Joe Morgan

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Here's the problem with a reward system britur.
The way I see it.

Sometimes, seriously flawed  advice is posted. And some members get bent out of shape when you correct them.

They don't accept the reality they might be wrong. Or hate being wrong.Or refuse to accept their wrong, even if you beat them over the head with examples and proof.
Or their ego can't handle being corrected. Or whatever it is.

Some have close peers that must feel sorry for them. That will take up their position. Disagree with you and defend the other. Even  if you've got TechSmith support articles to back you up.


I've corrected one party. Then, the peer attempts to tell me I'm full of nonsense, spanning several posts at times.

Meanwhile, the person who was wrong initially. Seems incapable of defending themselves.Probably lacking knowledge on the subject.The very reason for the error in the in the first place. And stays out of the conversation.
With the exception of "Posting Likes". To all the comments I'm receiving from his defender.  

Sure,I make mistakes, and own up to them when I'm wrong. Most of the time, in the long run. I succeed at getting my point across.

However, because of the example I've referenced above.

You can't let people award their buddies recognition points.
Because odds are, they most certainly would.

And that's just one reason the process wouldn't work.I could provide several more. I'll settle for 1.

Have a Beer for me would ya?

Cheers
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Mal Reynolds

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Hmm, I think this post may have put a nose or two out of joint.

I hit like on it earlier this morning.

Then when I was browsing through the topics later in the morning I scrolled down this one and saw that the like was gone. That's odd, thought I. So I hit it again. The screen flickered and I saw a thin red bar - because undocumented graphics convey and explain so much - and... nothing happened.

I found some other posts that I liked in this thread and others and those seemed to have no problem. But THIS one... hmm. Now I'm waiting to see whether it will even let me reply.

Edit: The Like mysteriously reappeared after posting this. It may have been nothing more than Get Satisfaction Unexplained Glitch(TM) number 974 in an ongoing series. Or it may not.
(Edited)
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Joe Morgan

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I've had likes vanish and reappear. Same thing, you hit like again. And you get a flash and a red bar at the top of the screen.I like to think its a web glitch.
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rg

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It is due to Evil Wild Dogs That Live At The Edge Of The Forest.
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davemillman

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@VTFerreira {BR}, could you list all of the user benefits to such a plan? 

Here's my list: 




         {null list}





That's it! Your thoughts?
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Brian Nystrom

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While subscriptions may work for some people, I have absolutely no interest in that software model and will not buy software that forces me into it...period.
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Rick Grunwald

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Mal Reynolds

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Add another one who is totally against this UNLESS... it is an option, as it currently is with say Microsoft Office.  With Office you can buy a perpetual licence, or you can go Office 365. Your choice.

Adobe took that away from us and consequently I consider that I owe Adobe zero in the way of loyalty. When I come across permanently licenced products which are as good as Adobe ones, I'll be gone for all money.

My issue with it - actually ONE of my issues with it - is this. Populations are getting older. Full time work is becoming scarcer in the gig economy. While someone is using Adobe's products while employed full time, it's less of an issue. But if / when they lose their job or reach retirement age and their income drops, they still have Adobe strip-mining their account for access to the applications which they may very well need to try to get yourself back into the workforce, however long that takes. In the meantime they get the "benefit" of being constantly up to date with "improvements" which are frequently of limited practical utility.

If they take the hit up front by buying a perpetual licence while times are good, they have those tools. Forever. No, they don't get Great! New! Features! that may deliver pretty much no benefit to them, but they still have the tools to hone their skills and talents. They know the cost up front, as opposed to getting whacked with ever increasing costs (my CC subscription cost has more than doubled since I made the mistake of going that way instead of buying CS6) for frequently pointless "newness".

While someone is in a full time job they can afford things like this. If they lose that and they have a bunch of software subscriptions sucking their wallet dry, it becomes a choice of "Do I pay for the software that might get me a new job and which lets me access my past work, or do I eat?"

This is one core reason why I am totally opposed to the "our hand in your wallet for eternity" business model known as SAAS.

I'm happy enough if TS want to offer that as an option, but they tried that once before on Steam. Apparently it didn't turn out all that well. Whether that was down to the model or whether it was the wrong platform (Steam is overwhelmingly identified as a gaming platform) I could not say.
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Joe Morgan

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Great points!
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Dubie

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kurrykid, Champion

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Absolutely not...that would be a big mistake IMHO!!!
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Rick Grunwald

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However it would give the client base some opportunities to hone some little used features
tarring and feathering, drawing and quartering,, the bloody eagle and other dark ages arts and crafts
Fire roasted baby back ribs but I think Applebees has that ... but we could improve!!! (bat word play ... sorry)
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