TechSmith's Camtasia Future Roadmap

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Hello,

It has been a while since we updated this community on the TechSmith roadmap/plan for Camtasia so we would like to do that today.

As you know, since the release of Camtasia Studio 8 and Camtasia for Mac 2 we have delivered dozens of incremental releases adding features, functionality, and performance enhancements. One of these releases incorporated a cross platform recording file providing the first step in our move toward a unified experience between Camtasia on Windows and Mac.
 
While we had some teams working on those incremental releases, our attention has been on the full time development of the next major version of Camtasia on both the Windows and Mac platforms.
 
Overall, the next major release is focused on three main areas – parity across platforms, collaboration, and performance. For the first time, the experience on Mac and Windows will be the same including a unified interface, substantial parity among features, and cross platform project compatibility.

This means you will now be able to share recording and project files across platforms to better collaborate with others on your team, in your larger office environment, or if you simply work on both operating systems.
 
Cross platform support includes:
  •     New unified interface
  •     Substantial feature parity (including quizzing, voice narration, editing toolbar)
  •      Workflow parity (Including grouping)
  •     Improved cross platform recording file
  •     Cross platform project files

Performance enhancements include:
  •     64 bit
  •     4k – Ultra HD production and enhanced hardware encoding and decoding
  •     Enhanced effects capabilities, including improved cursor animations
  •     Enhanced voice narration capabilities
  •     New, updated stock library content
  •     New callouts with improved text editing to resize & fit large fonts
  •     Improved timeline performance
  •     Ability to record the screen for longer periods of time
  •     Ability to edit multiple, large screen recording video files
  •     Up to a 50% reduction in rendering time of your final video over our current versions

At this time, we are running a closed beta test that will wrap up in November. From there, we will incorporate the beta feedback, make adjustments and changes until we get things right.
 
There will be more to share in the near future, but we wanted to let you know of our continued commitment to delivering the easiest content creation tool for screen recording and video editing.

Kelly
Customer Engagement
TechSmith
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Kelly Mullins, TechSmith Employee & Helper

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Posted 4 years ago

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Timbre4, Champion

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David - The key frame idea is a good one.

Most of my work is capturing product screens video; for the rare PPT show I record the scripted audio first having consulted the show slides. Then I go to Camtasia with the audio track and simply add the slides as png files. I simply drag (stretch) these to fit the narration. 

The bonus to this workflow is I have 100% control over transitions, etc.until the last minute before rendering output, rather than being stuck with the ones recorded during a PPT show recording.

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David Schwartz

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That's fine, but the video is still encoding a stream, even though there are very few changes from one slide to the next over time, meaning all of those key frames get stored whether anything has changed or not.
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Doug Greene

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64-bit would be great.  But there are two big areas for me:

  • Adjusting video brightness & contrast - Even some minimal tools for doing this would be awesome.
  • More - and better - transitions.  It seems the ones you have now belong to the "old school" types. I cringe at some of the ones Camtasia currently has.  Seems like you could do better. 

Those two missing elements got me to start trying Adobe Premiere.  And I gotta say - it's hard to go back to Camtasia after experiencing what it can do.
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Timbre4, Champion

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Premiere is very capable, albeit with a very steep learning curve. I believe it also costs about 4 times as much.
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Doug Greene

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Agreed.  But it was those two lacking elements in Camtasia (brightness & contrast, and better transitions) that initially got me to try out Premiere.

Obviously I don't have any regrets because there is a LOT more that Premiere can do - especially in being able to manage several videos easily within a single project.

But you're right, there is a BIG learning curve.  As for costs - I got a copy of CS6 before they went to the subscription model.  And it does everything I need quite well.
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Timbre4, Champion

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I've no idea what kind of projects you need to do. I bought Premiere several years ago and maybe my Photoshop gene is recessant, it just felt overly-complicated to me. Paid good money for it, was committed to making it work, it just scared me to death. I went to Vegas for actual live video and Camtasia for desktop software demonstration clips have been content. They're different animals; I've never expected Camtasia to offer color corrections, et al at this price point, which is a pretty good bang for the buck.
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Neal B

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I have to agree. Personally I would rather have the accuracy of Premiere Pro or FCPX to color correct my video prior to bringing it into Camtasia ... What about the thought of having the ability to edit clips in Premiere Pro or FCPX. I forgot what this is called and it may be a LONG shot to ask but it would be nice.
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Axel

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I'm actually using both programs, Premiere Pro and Camtasia Studio, at the same time.

I'm using Camtasia Studio to record the screen, to generate screen casts and to get prestine results fast.

Premiere Pro I'm using for projects that are mainly movie focussed and need more effects.

That's two completely different use cases for me.
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squarology

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That's great. Really looking forward to the new version. Will it be able to record and encode video at 120fps? Or at least 60fps?
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squarology

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thx, Rick. That's what I wanted to hear!
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Neal B

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Kelly, if you are still looking at these comments ... I have a couple of requests:

- Customizable shortcut keys.
(I think many of us work with standard JKL keys for play and reverse play, and pause.)
- Have the Mac version work with Parallels so I don't have to have 2 systems.
(With that request ... the keyboard callouts should have a choice of both Mac and Windows key strokes.)
- Have the ability to increase the speed of play on the time line. This way we can speed through the timeline to get to the point were we need to edit. 
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Kelly Mullins, TechSmith Employee & Helper

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Hi,
Yes, I am!
Thanks for your ideas and feedback. We appreciate it.

Kelly
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Neal B

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No problem. I know that perhaps due to resources, not all can be implemented but I put them out there in case there's a "yeah ... we can do that" scenario. Thanks for listening.
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Mal Reynolds

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Yup, the variable playback speed request is a long-standing one, dating back literally years.
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Recep Baltaş

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When will we be able to get our hands on the beta ?
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Mark

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I love the idea of it rendering videos faster. 

I would also like to see you add intros and outros and update transitions to be more modern looking.
It seems that making editable intros and outros would be no more difficult than transitions.  

It would also be nice to see the greenscreen editor improved to make more detailed editing. 
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Sharyn

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yes, agreed. For those of us on a limited budget and tiny recording rooms, it is hard to get the right lighting to enable 100% reduction of halo around the subject. It would be great to be able to delete the bulk of the green and save. then delete more green and save. and finally delete the last bit of green halo and save. At the moment, you only get one chance to delete the whole lot so it does not work for me.
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benoist

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Most important video rendering faster and multi threaths (i have 6 core 12 threaths)

Speed speed speed please...
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david

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Fantastic news on the update! Most of all the essentials are in there :)

I hope the new transitions are really nice and modern looking, they remind me of an early 1980's TV series Blakes' 7 at the moment! :)

Also some better animation movement would be great, not just linear flow from a to b. A nice modern random 'wobble' effect would be nice and removing as much flicker as possible from animations, I seem to get a lot of that and it looks bad.

Can't wait for the new version!!!!!!!!!!!!!!!!
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Phillip Blackwell

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Points for mentioning Blake's 7
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DrivenMavens

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Completely agree with this. I mentioned the need for better animation tools on the facebook page as well. Hopefully there will be an improvement. I have to say the video quality output is really awesome on Camtasia. Especially for interlaced video. I have Hitfilm 4 ultimate which does a wonderful job of video editing but a little on the slow side for output. Still it's a terrific bargain over premiere and after effects. I'd argue that Camtasia's primary usage seemed to be screen capture but I have loved the video editing. Would be terrific to include tools like brightness and contrast but I asked about this as well on FB....I could be wrong but it looks like it will not make it in this version of 9
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Kelly Mullins, TechSmith Employee & Helper

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Hi,
We anticipate there will be some new editing tools such as the ones you mention.

What better animation tools are you looking for?

Thanks,
Kelly
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Stefan

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Will this version finnaly  get an updated modern flat UI like Snagit did  quite a long ago?


Anyway I see you are marketing your products as additional/enhancing  tools to the Microsoft ones (mainly the Office suite) so at least you could do more for the consistency with Windows 10 and/or latest Office in terms  of icons, buttons, Font etc., ribbons, context menus.
(Edited)
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Kelly Mullins, TechSmith Employee & Helper

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Hi,
Thank you for your feedback and ideas!
We appreciate it.
Kelly
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Trevor Sullivan

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Wow, this announcement is very timely. I just came onto the Techsmitch feedback site to specifically ask for cross-platform project files, but it appears that, that is already in action. Please let us know when you have finished the next version, that will enable full cross-platform support. I am creating content on both Windows 10 and Mac OS X, so this capability is very important to me.

Thanks, and keep up the good work on Camtasia. It isn't a terribly feature-rich editor, but it serves my needs very well.

Cheers,
Trevor Sullivan
Microsoft MVP: PowerShell
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jeff drew

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If I buy Camtasia Studio 8 today, and within X days/weeks/months, TechSmith releases Camtasia Studio 9 is released, does TechSmith provide a no-fee and automatic license for Camtasia Studio 9?

(Other software publishers used to offer an automatic new version license if a customer purchased their software within 90 days of a new release.
For example I purchased Macromedia Studio MX (2004) and Macromedia emailed registered customers with a license to Macromedia Studio 8. I've always respected software producers/publishers when they do a great move like that.)

Thanks for the help.
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Kelly Mullins, TechSmith Employee & Helper

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Hi,
This is a great question!

We always provide you with an upgrade if you purchase within so many days of a new, major release. However, I have no idea what that time frame is. I don't think it will be months. Perhaps 30 days, but I cannot be 100% sure on what our Sales Release Plan will be for this release.

Also, if you do purchase, and we release a major several months later, then you can purchase the new software for an upgrade price. However, again, I do not know what that price would be or what the upgrade plan will be for the next release.

Kelly
User Assistance
TechSmith
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jeff drew

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Maybe you can check in with your sales team, and the TechSmith Executive Leadership and for the benefit of all current and future Camtasia customers -- get them to commit to an upgrade path & pricing grid?
That would be great to have clear, easy to grasp, cost of ownership predictable fees.
Thank you.
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Mal Reynolds

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I can understand your desire to see the release, but I can also understand TechSmith's position here. If the release isn't ready, it isn't ready and I for one would rather not see them rush an incomplete product out the door to meet a pre-announced timeline.  Also if they did that it would be dollars to doughnuts that the cash flow from Camtasia 8 sales would dry up until C9 was released, which does nobody any good.

If they announce the length of the free upgrade window when they believe that they're close enough to shipping, that should give enough advance warning to current purchasers. (In the interests of politics it would probably be better to do that after the window opens to avoid alienating those who purchased the day or week before, so that the announcement would be something like "Anyone who purchased Camtasia 8 from {some date a couple of weeks past} will be entitled to a free upgrade.") There will still be some just outside that border who will feel hard done by but a line has to be drawn somewhere.

Reading between the lines I think the beta program probably showed up that there is some non-trivial work to do in V9, so Camtasia 8 will be "it" for the foreseeable future. (That's just a guess on my part, I wasn't in the beta program. Dammit.)
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Recep Baltaş

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It is december and there still no word on either Beta or a final release. And updates ?
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Kelly Mullins, TechSmith Employee & Helper

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Hi Recep
We are currently in the beta phase of design and testing. However, we do not have a release date set. It will not be this year.

I wish I had more information to share.
Kelly
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jeff drew

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"This year" -- Hi Kelly, I'm sorry to probe the issue, but do you mean 2015, or do you intend to mean 2016 for a release of CS 9?

Thank you.
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Kelly Mullins, TechSmith Employee & Helper

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Hi, sorry for the confusion. We will not be releasing Camtasia 9 in 2015.
We will be releasing sometime in 2016. However, a date/quarter/month has not been determined yet.

Thanks,
kelly
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Recep Baltaş

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Thanks for the reply.
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gary.chefetz

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The roadmap suggests to me that you are moving toward a subscription model.
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Mal Reynolds

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Where on Earth did you get that idea from? There's nothing at all in Kelly's post to suggest that. (Thankfully. I'm not an avid fan of Adobe's "our hand in your pocket for life" model.) Quite the opposite in fact, given that her reply to Jeff Drew spoke of conventional licencing and upgrade fees.
(Edited)
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gary.chefetz

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You ask beside the fact that it is the current trend? Because the roadmap reflects a pattern of code consolidation that would enable that to happen. The fact that Adobe was first to cutover entirely to this model taints the conversation because Adobe has always had a rather large hand in our pockets. Despite the increased efficiencies of the subscription model, Adobe continues to get more and more expensive in contrast to Microsoft's subscription model which has lowered the barriers and the costs.

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Mal Reynolds

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A couple of swallows don't make a summer; I don't think it's the current trend everywhere.  Much depends on the nature of the software. Adobe did it because, basically, IMHO, they've become incredibly greedy. They always charged the earth but were annoyed that they were missing out on getting all that lovely money from people who might be 2 or 3 versions behind. Though to be fair the Photography package (Photoshop and Lightroom) isn't bad value at $10/month as long as it stays that way. The only reason that I upgraded my CS5 purchase was because I bought a new camera whose raw format wasn't supported by Bridge CS5. The quid pro quo is, admittedly, that Photoshop is now in a state of constant evolution and improvement rather than being reliant on the "big bang" of version releases. However Photoshop is such an expansive program with such an enormous user base and cost that that approach can be justified. With a smaller, cheaper and far less feature-intense program like Camtasia, it would be hard to justify development costs on that scale.

Microsoft did it because they were essentially forced into it. The cashflow from companies upgrading Office has started to evaporate and they face increased competition from things like Google Apps, despite Google Apps being a gently steaming pile of effluent for anyone who needs something more advanced than Notepad. And I speak from experience. This hasn't stopped some companies migrating away from Office toward Google Apps to cut costs. And again, I speak from really, really annoying experience, though mercifully I'm one of the ones who still needs and therefore has Office. By going to a reasonably priced subscription model MS lowered the total cost of ownership, kept the cash coming in albeit at a more moderate rate than previously, defended their market share, and had the added bonus of needing to support fewer versions since on line subscribers will (generally) upgrade automatically. However it's notable that Microsoft has NOT done this for more niche products like SQL Server where there is an argument for a slower pace of upgrades.  Same thing for (say) Arconis backup software; you buy each version as it comes out.

More significantly I bought Camtasia Studio 8.0 in June 2012, and I don't think I got it the instant it came out. Although some of the point upgrades contained new features they were still essentially tweaks.  Nobody is going to sign up for a subscription if they know that they're looking at 4 years between major upgrades.

I don't think code consolidation is a sign of anything other than inevitability. As long as the two versions differed in their implementation it would have made it harder to sell Camtasia into places which use mixed operating systems, it would have meant more maintenance for Techsmith programmers, and it would have had one group or the other complaining that "they have X but we don't". This was simply something that had to come, not a sign of changing purchasing models.
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gary.chefetz

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Microsoft has absolutely made SQL Server available through the Cloud. Have you heard of Azure? I can spin-up a SQL server in the cloud in about 15 minutes. In fact, I do not believe that there is any current Microsoft product that is not available in the cloud. Price that out for a local install and it is quite mind-boggling that even a small business can now approach and afford enterprise apps.

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Mal Reynolds

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True, but I'm not sure that it's relevant. The cloud offerings haven't removed on site licences which can still be had on a non-subscription model. And I've seen the prices, both on AWS and Azure. Cheap isn't what comes to mind for any but the most rudimentary implementations.
(Edited)
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squarology

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Subscription model is definitely the way to go. Think about it: $99 for a year of updates and support. Much more affordable for people plus over a few years, techsmith makes more money while the constant development of the product reaches new heights.
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Mal Reynolds

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OK, I'll bite. $99 is indeed the exact amount that I paid for my version 7 to version 8 upgrade. And I paid it in 2012, over 3 years ago. And it has entitled me to updates and support since that time. How would paying $99 not once, but 3 times between then and now be "much more affordable"?
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Neal B

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Subscriptions do several things for a software company (Adobe, MS) it keeps (forces) end users on a continual upgrade path so that they have continual income ... plus it lightens up there technical support so that they (technical support) doesn't have to try to figure out the issues with different versions ... if everybody has the latest version ... that's only one version they have to worry about.
What I would like to see from Adobe (even though we are on a Techsmith forum) is the ability to pay a certain amount per month/year but I get to pick and choose which apps I want use. Right now I am across the gamut of apps from Adobe. I have got the subscription but I don't use all the app ... unless I am geeking on how they work or what they do.

 I hate the fact that software companies are doing this. As far as Techsmith ... if they want to upset their current users, I would suggest they stay far away from this kind of business model  ... they not Adobe nor Microsoft.
(Edited)
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Kelly Mullins, TechSmith Employee & Helper

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Thank you to everyone who has commented and shared their  thoughts on the subscription model use. We appreciate the conversation about the pros and cons of moving toward such a model. This might be worth opening a new topic here on Get Sat for more conversation. And, for those who might be interested, we already do offer Camtasia Studio as a subscription on Steam: http://store.steampowered.com/app/253050/

Kelly
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gary.chefetz

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Mal, I do have some insight in this area, but more to the point, I replied to the original post expecting a response from TechSmith, not to kickoff a referendum on SaaS.
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Neal B

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Personally I think most of us hate the idea of subscriptions ... It seems to me that mentioning it just brings up something that annoys all of us. Perhaps the string of comment here can be placed on Adobe but would probably fall on deaf ears anyways. 

Thanks for listening Kelly ... the fact that you commented on it shows this.
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gary.chefetz

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Kelly, thanks for the response. That looks like a market test to me!
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gary.chefetz

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Neal, I think you are most insightful that there is an Adobe affect in play in the creative market. Fortunately, when you look past this anomaly, there are plenty of advantages to the subscription approach. I think it's cool that someone who only uses Camtasia occasionally can buy a month at a time. At least Adobe has a similar single-app one-month plan.
(Edited)
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Recep Baltaş

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Any updates on the roadmap ?
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Rick Stone

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I think I may have noticed a new burger joint that was added along with a hotel or two. ;)
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John Bligh

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Any word on the update? I'm really, really looking forward to cross-platform parity more than any other feature. Thanks.
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Kelly Mullins, TechSmith Employee & Helper

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Hi John, and others,

There is no other word on the update other than we have a whole crew of people working hard every day to get this next release out to you as soon a possible. There is no release date to speak of at this time.

As to the parity of the two products; this is a goal of the next release and is a major part of the work that is happening. I'm sure everyone can image what it would take on the dev side to bring a Camtasia Studio project with all the bells and whistles in it over to the Mac side and have it be fully functional.

So, other than this, I have no real update for everyone.

I do want to say thank you for all of the feedback, ideas, and thoughts shared with us so far!

Kelly
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John Bligh

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Except, perhaps, for vaporware. ;)
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Rick Stone

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LOL, since they are attempting to bring parity between the platforms, methinks the likelihood of bugs is more with the Mac version than the PC. Since the features of the PC are being ported to the Mac. ;)
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Neal B

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I think that the whole structure may have to be revamped ... thus a long time for any release.
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ceo

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Umm. Is this release being held up for parity to MAC version? Is the windows version done? if so RELEASE IT!
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Joe Morgan

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ceo,

I believe TechSmith is waiting until all the bugs are worked out.

 If Camtasia 9 has bugs I'm pretty sure everybody will be effected regardless of their operating system.

I'm no programmer but if the timeline crashes when you place an mp4 on the timeline I'm pretty sure it will crash on MAC and Windows machines alike.

If you produce a .mov video on Windows and the video won't render it probably won't render on either operating system.

I'm sure there will be bugs that would be unique to each operation system.
 However, the heart of the programs functionality will be the same.  

Camtasia 8 had a lot of bugs that required a lot of time to get straightened out. There are still some bugs in Camtasia 8.

Bottom Line. Be patient and hope for the best. When it rolls out it rolls out.

I'm confident TechSmith is doing everything in their power to release a stable product that's ready for Prime Time.   

Regards, Joe
(Edited)
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NFSE

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It would be great with the possibilities to record CAMCORDER+AUDIO and a separate AUDIO from a condenser mic....(Two audio tracks). Thereafter syncing the two audio files using a "Clapper" and then just keep the best AUDIO file (from the USB Condenser mic). Great video and great audio! Webcams are not the best solution and there is often a sync problem using just the Camcorder/DSLR as one video input (Timelag thorough a converter) and a USB-Condenser mic as the audio input...
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Daniel Hoffpauir

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3 requests:

- Antialiasing for text in callouts.  If I'm preparing a lower third, especially in a high resolution, I find myself preparing text in GIMP and bringing it in as an image.

- When rendering multiple videos based on markers, could the number appended to the end start with 1 instead of 0?  We're not programmers, we're working with video and I hate having to go and rename each file just to offset each number by 1 to match the folders they will be stored in (part 1, part 2, etc).  A little nitpicky, I know...

- I check back at this announcement time to time as I'm anticipating Camtasia Studio 9's release.  Any way you could provide time stamps or some way of highlighting an update to the announcement when they're made?

Thanks!
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kayakman, Champion

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regarding your 2nd point [multiple files rendering numbers] ...

have you tried just making a marker segment selection and producing selection as?
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Daniel Hoffpauir

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Had to figure out what you were talking about.  Never seen or used it before, so that is cool because in the past I've wanted to render a small chunk and have cut and pasted it into a new project to do so.  However, for naming purposes, this method doesn't save time as opposed to renaming the files ;)
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NFSE

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Make the new version work on Surface Pro 4! Full screen capture, not 16:9 not 4:3! Using the Sp4 is great, but not working with Camtasia 8.6 as for now...
(Edited)
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Vladimir Palffy

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Hi Folks, I would like to ask if you have a plan to implement function - create video file from pictures?
For exampla: select a folder with 400 jpg files and set custom fps (24-60) for final video file >> apply some visual properties + transition with recorded screen

Cheers, Vladimir
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Jack Fruh, Champion

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Hi Vladimir, I think there are other utilities that do that - It might be a good fit for camtasia several versions from now, but in the short term, I've not heard of it being included, and I think they are prioritizing cross platform compatibility which is something I see a lot of requests for, so I think it's a good business choice for them to focus on that in the short term.
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kayakman, Champion

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you can easily do this now with the currect Camtasia Studio for Windows

just put the JPGs on timeline, set image duration, add transitions, animations, whatever you want

you mention custom FPS; anything over 30 for photos in a video production is a waste of frames
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Vladimir Palffy

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Thanks Jack - it was only my proposal for a new feature :)
In these days I use for "merge of lot of pictures" different solution and then I import it to Camtasia. >> sometimes is much better to use only one software - only one compression :)

@kayakman - I use image duration for couple of images in my camtasia projects - but sometimes I need to combine more then 5 JPGs (400-800) and then it is not so suitable (easy) to manage with current timeline functions... but thanks for your comment.

BR, Vlaidmir
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kayakman, Champion

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this tutorial might be helpful ...



if you need to use more that 200 JPGs in a single project, then make separate projects, and link the resulting videos together, or from end the collection with a menu

I've made linked productions that involve several thousand JPGs using the above techniques
(Edited)
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aaronworks

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Thank you, Kelly. I had been curious about the roadmap for the next version of Camtasia.  A unified interface with parity across platforms sounds great.  Please keep doing what you're doing.  I look forward to support Techsmith in the future.  
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Berkay Öztürk

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When will this version get released?
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alper

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Come on techsmith tired of long rendering times....

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