I understand the trial version of video software often has a watermark. Making the watermark throughout the entire video take up half the screen makes the software USELESS. I will not be buying the software because I don't want to do business with that kind of company.
I've only been a TechSmith customer for a little over a year, so perhaps this is just a short-term observation, but they seem to me to be a pretty user-unfriendly company.
They appear to be listening to users - they show up here from time to time, they ask for ideas, they put out some pretty nice tutorials, they offer free tech support -- but they don't seem to put their money where their mouths are.
That is, they leave bugs in the program for years, have an accessible tech support team that doesn't actually solve problems (I'm on my 6th support ticket so far, and the best I've gotten were cumbersome workarounds), claim requested features are on their list but, years later, haven't implemented them, and make arbitrary changes to the UI that sometimes make the software more difficult to use.
Having a useless trial version is just another indication. Are they afraid we might actually make a video using their software, like it, and then not buy it? Anyone who does that is not a real customer anyway, so why poison the trial software to prevent it?