Why is Camtasia for Mac so much less expensive than Camtasia Studio?

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Is the pricing difference between Camtasia Studio and Camtasia for Mac due to a difference in the product features or capabilities?
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TechSmithFAQ, Employee

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Posted 9 years ago

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Chris

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Camtasia Studio and Camtasia for Mac are separate products and are not feature-for-feature comparisons of one another. They are both essentially screen recording products, but they do differ. Also, they are not cross platform compatible. Each product has separate licensing and separate software keys.
For a full list of feature differences between the 2 programs, please click the following link: http://www.techsmith.com/learn/camtas...

If you are not sure which product is right for you, I would recommend download our free 30-day trials of each. For more information or to download the trials, please click here: http://www.techsmith.com/download/tri...

Pricing for Camtasia for Mac was based on market research and customer feedback. We aim to be competitive on every platform and always welcome any comments or feedback. For a more in depth look into the differences between these products, please visit the following link: http://www.techsmith.com/learn/camtas...
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Andy Packard

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This link is dead...

http://www.techsmith.com/learn/camtas...

redirects to...

http://www.techsmith.com/tutorial-cam...

which has nothing. ?
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Dave O'Rourke, Senior Software Engineer

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I believe this is the updated page comparing Camtasia Studio 7.1 and Camtasia for Mac 2.1:
http://www.techsmith.com/tutorial-cam...

Hope this helps.
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coale.brian

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That comparison link is dead, FYI.
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Brett Kraiger

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"Pricing for Camtasia for Mac was based on market research and customer feedback. We aim to be competitive on every platform and always welcome any comments or feedback."

Was pricing for Camtasia Studio done the same way. I've been thinking about buying this software for over a year now, but every time I get close I get put off by the price.

I imagine there's a ton of others like me. You seem to be shooting yourself in the foot with the pricing. It's too high.
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Walker Van Dyke

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I agree, I was about to pull the trigger for the PC version, then discovered it was $299 vs $99 for mac. Although there seems to be different features, make a $99 for mac and pc. I work on a PC, I'm suffering enough already! = )
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Kimberly Ann Jimenez-Harris

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Right there with ya, Walker. It's the only reason I haven't purchased it. 
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Richard Campbell, Champion

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I am not an employee of Techsmith and have been using their products since Snagit v2. I believe that Camtasia Studio is priced a little too low. But then again, I make money selling my videos, so I might be biased,
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coale.brian

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I agree, I think you guys need to do some more research, because $300 vs $99 is a huge turn-off. We were going to buy today but the price is cost-prohibitive. There should be a light version like "Camtasia for Windows" with a $99 price tag. No way will we pay $300 when mac users get it for $99.
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Richard Campbell, Champion

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There is a "Camtasia lite" version - it is called Snagit v11.
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coale.brian

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Because that's not in any way confusing. Even though the may be the same (sort of) product, with a name like "Snagit" I can't have any confidence in it. It may seem unreasonable to be so stuck on a name, but if a car was called the 2012 Lemon, would you buy it?
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Anthony Navarro

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One word: "Windows"

:-)
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coale.brian

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That was a really dumb thing to say, especially since Camtasia was originally built for windows, and wasn't released for OS X until 2009. Despite the clever brainwashing Jobs did on you when he was alive, everything is NOT better/cheaper/more "hip" on a mac.
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Chris Lee

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I have been using Camtasia since version 5 and it was definitely worth the price for me. I would be afraid if it were $99 I wouldn't get all the bells and whistles you provide now - which would be logical, but overall detrimental to my projects.
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x.xunzis

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I've been using Snagit for over 10 years. It is a supremely reliable and useful tool. Judging a piece of software by its name is at the same level as judging a book by its cover. Seriously irrational.
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SpectreAvenger

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I work on Macs constantly at work.  And no that's not because there are only Apple machines there, it's because they constantly have issues.  Apple bias users are so silly.  Most Windows users can use either OS but a Mac user panics when its not Mac.  Heck they even panic if it is a Mac when a problem shows up. 

And for the record, Apple tech is always overpriced, never better, and certainly not hip at all (everything is uniform polished silver. One of us... One of us...).  When is the last time you've seen of a convention of custom Mac computers that looked even remotely as impressive as the custom Windows machines out there.  Never. It's okay, just slap a sticker on there. It's cool now. 

Camtasia should be like almost any other piece of software out there. Uniform with their price or cheaper for Windows. Almost any software I install at work is always cheaper on Windows versus Mac. This is literally the first time I've ever encountered this bizarre scenario.  Big turn off.
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coale.brian

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Also, might I add that I just checked and they are NOT the same thing. Notice that there is a Snagit for Mac, too? Snagit is not even close to the same product that Camtasia for Mac is (I know, I've used it), so check your facts before you talk down your nose at me, sir.
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Richard Campbell, Champion

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I am not talking down to you or anyone - In the Windows market probably the closest competitor to Camtasia is Adobe's Captivate (not exactly comparable since Captivate has a simulation capability, whereas Camtasia does not). Captivate is priced in the $600 range. The rule of thumb on product pricing is that - "If your product demand is too high - your prices are too low! On the other hand - customers are NOT going to say "I love your product so much I would pay double your asking price." From long-term viability approach of a software company, it is to Techsmith's advantage to hire even more high-quality employees to build even more valuable robust products. My next software purchase will be Articulate's Storyline, which is priced at $1,368 and worth every penny. Storyline will serve as a "wrapper" for my Camtasia movies. Articulate, like Techsmith has superb customer service,
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David Girdwood

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There's a new version of Camtasia Studio available! Check out what's new here http://www.techsmith.com/camtasia-wha...
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coale.brian

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Nice attempt, but did you think I wouldn't notice that you sent me the link to an upgrade? So ya, I can get the UPGRADE for $99, but only after I pay $300 for the original. Not buying it, figuratively or literally.
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Anthony Navarro

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coale:
I was referring to the name: "Windows" - you took issue with the name SnagIt so, what's in a name? is Windows not just as silly? we live in a world where cars are called 'leaf' so let the marketers name them whatever they want as long as we get a quality product.

Since you brought up price comparisons, a Windows 7 upgrade is $119 at Best Buy. OS X's last upgrade was $30. Camtasia for Windows is $300 and Camtasia for Mac, $99. ratios are about the same.

So, since I spent *less* on my OS and my copy of Camtasia, than you did, I would ask what about that was 'dumb'? As this is a public forum of professionals, you are allowed to express your opinions, but please act professional when responding to your fellow video professionals.

Not having the inside scoop on the Market research TechSmith did to set their pricing, it appears they are indeed, market competitive for their respective platforms.

Spending less, feeling' hip, and screencasting while the night is long...

-Anthony
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coale.brian

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Well, considering XP lasted well over eleven years, while in the meantime OS X had about eight of those $30 upgrades (and most of them were NOT that cheap), and also considering the fact that every time Apple comes out with one of those upgrades all the software made for OS X almost immediately becomes incompatible with the older versions, forcing you into even more costly upgrades. Besides, eight almost completely different operating systems later it's still Operating System Ten? OS X is just as lame a name as Windows IMO, and they should really stop naming their software after cats. Mountain Lion? Really? What's next? Tabby? Maybe the software's only worth $30?

I've used both platforms extensively, and OS X was very innovative and forward thinking ten years ago, but quite frankly it's grown quite stale. You can only look at the aqua interface for so many years before you start vomiting brushed aluminum.

Not saying that Windows is god's gift, but unlike you I'm under no delusion that one is better than the other. I use Windows these days because it is much more flexible and cost effective. Plus, I'm a hobbyist who likes to tinker with/upgrade stuff without having to take my computer down to some schmuck at the Mac store to have him back my computer up to iTunes for $300+.

FYI, you did not spend less on your copy of Camtasia, because I spent zero, I thought I had made that clear? I've looked at the comparison charts, and there's nothing Camtasia for Windows does more than Camtasia for Mac that makes me want to spend $200 more, so I didn't.
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Anthony Navarro

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Coale, you obviously have a lot of emotional energy invested in a battle of ideologies that has little relevance to the task at hand - using tools to get our jobs done. It's as logical as arguing what wrench is better: Craftsman or Kobalt, or what car is better - a Ford F350 or a Honda Odyssey - if you're a mother of 4 or a landscaping engineer, you are going to select the tool for the job you need to perform.

So, whether you are using Camtasia for Mac or for Windows, or even a third party option, are you serving your customers, getting your work done, or are you expending creative energies arguing over color palettes and icon design of the OS? - Whatever OS you are using - get to work! :-) Camtasia, yes, for the Mac, allows me to pump out one or two professional webinars per week, depending on the topic. Let's make awesome webinars using great tools, and quit getting sidetracked on the Mac/Windows debate - choose a tool, use it, and show the world your mad skillz - not your mad attitude.

On that note, post a link to one of your webinars and show us your skillz... we all need to support and encourage our creativity, and to spur us on to making better webinars. Here, among peers, is the best place to start

Be well... -Anthony
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Lars Bjorstrup

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Why is the PC version of Camtasia so much more expensive than the Mac version ? .. I would like to use both, but are surprised by the price difference.?

This reply was created from a merged topic originally titled
Why the big price difference between Mac and PC version?.
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Jonathan

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I'm also quite disappointed in the price difference. I was trying out the $99 mac version on a work project and thought, being a Windows guy (my heart truly belongs to Linux, but we Linux users are accustomed to having to deal with Windows), I'd pick up a personal copy as well - just for hobby use. $99 was worth it to me...but then I see that my only option is $300. I'm not the least bit interested in paying triple for a negligible difference in features (admittedly, looking through the lens of how I'd use the product). Nor am I about to buy a mac. XD

I'm quite disappointed. Perhaps hobbyists aren't your intended audience, but that's $99 you won't be getting from me...and I doubt I'm alone. =/

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