Your 199 p.a. prices on today's assets email was very greedy.

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Today I received an assets access email. I consider your offer to be very greedy at $199 per year. 

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Bill Hyman

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  • let down

Posted 1 month ago

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Mal Reynolds

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You know how you (most likely) go to work each day? And how you expect to be paid for doing whatever it is that you do?

Now imagine your employer telling you that you're being very greedy for expecting to be paid for your work.  You should be less greedy and agree to work for less.

Same principle. Somebody created all of those assets. Someone who, just like you, has food to buy and a roof to put up.

Techsmith serves up a sack of free assets of various kinds with Camtasia. Some of them are not that great, some of them are pretty decent. And they give you the option of buying more. A lot more. A very, very large amount of more. How does this compare to some other libraries?

Getty Images? You can get one small image - one - or a web video - again, just one - for $200. A single medium sized image - again, just one - or an SD video will set you back $475. Or, you can buy a 10 pack (ten whole images!) for $3600. Don't ask what large images / HD videos will set you back.

iStock? You can get an all access subscription - similar to Techsmith's paid library - for $85 per month if you sign up for 1 year. So, a little over a thousand.

StoryBlocks, where a lot of the Techsmith content is sourced from? (And which, therefore, Techsmith has to pay for.) $29.08 per month for full library access if you sign on for a year, or $348.96 per year.

Tell me again how Techsmith is being greedy here?

They have to pay for the assets that they sell you, and the suppliers have to pay the artists.

$199 per year may not be worth it to you, but that's an economic judgement by you, not a moral judgement on Techsmith. You're free to either buy the subscription or not buy it. If you think it isn't worth it, then vote with your wallet. But it's not like you're going to be getting assets from anywhere else more cheaply, except on freebie sites. (Which are usually free for a reason.)


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Paul Middlin, Employee

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Thank you, Mal, for your supportive comments on what value you assign to TechSmith Assets. We are indeed one of the most affordable asset subscriptions in the industry.
At the same time, however, I appreciate your view, Bill, that this cost is not justifiable for you. I would love to know what you'd look for in this service to make it worth the price tag, or what you're using now to make your videos more compelling.

Thank you both for your feedback!
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Bill Hyman

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Hi Paul:
I agree with you your assets are probably of more value to others than to me. I would not have bought them for permanent access at that price, but I did appreciate the free assets, which, for me, justified the upgrade to Camtasia 2018, for which I have been waiting for months. The older version did everything I wanted it to do.
There are some improvements I would like to see, or maybe some of them have been incorporated and I have not figured them out yet. Particularly I would like to be able to change the color of text and backgrounds. All in all I like Camtasia and use it for hours daily.
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Mal Reynolds

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Change the colours, etc in what? I presume things like intros and lower thirds.  This is actually pretty easy to do. (Icons, not so much.) However  things like Intros, Outros and lower thirds are just essentially groups of shape objects, text and animations. All you need to do is drill down to change them like so: